Building WOM from Hedonic Experience of Social Media in the Field of Gastronomy
Lu Yuan, Ping Cai, Tsaifa (TF) Yen
Asian Research Journal of Arts & Social Sciences · pp. 13–25 · Published 7 Feb 2023
10.9734/arjass/2023/v19i1417Abstract
With the popularization of mobile phones and the Internet, users of social media platforms have formed the habit of surfing the Internet. Watching food programs has become one of the most important leisure activities. Food platforms on social media have low barriers to entry, and it is not easy to maintain high popularity, high performance, and high profits. In this context, it is extremely important to continue to gain word-of-mouth from fans. The objective of this study aims at investigating the relationships among hedonic experience, attachment, and word-of-mouth of social media in the field of gastronomy. Data were obtained through interviews and questionnaires. Through the analysis, this paper finds several ways to obtain the word-of-mouth of food programs, namely, hedonic experience - platform attachment - word-of-mouth. This study suggests that platform operators should provide relaxed and pleasant program content and atmosphere to meet users' needs of leisure and learning. For future researchers, future studies can try to add the comparison between utilitarianism and hedonism.
References (26)
- 1 Two conceptions of happiness: Contrasts of personal expressiveness (eudaimonia) and hedonic enjoyment. [DOI]
- 2 Beyond the hedonic treadmill: Revising the adaptation theory of well-being. [DOI]
- 3 Pursuing Pleasure or Virtue: The Differential and Overlapping Well-Being Benefits of Hedonic and Eudaimonic Motives [DOI]
- 4 Eudaimonia and Its Distinction from Hedonia: Developing a Classification and Terminology for Understanding Conceptual and Operational Definitions [DOI]
- 5 The Eudaimonic and Hedonic Components of Happiness: Qualitative and Quantitative Findings [DOI]
- 6 Attachments to recreation settings: The case of rail‐trail users [DOI]
- 7 The Mediating Effect of Place Attachment on the Relationship between Festival Satisfaction and Loyalty to the Festival Hosting Destination [DOI]
- 8 Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors [DOI]
- 9 Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident [DOI]
- 10 Determinants of E-WOM Influence: The Role of Consumers' Internet Experience [DOI]
- 11 An Expanded Servicescape Framework as the Driver of Place Attachment and Word of Mouth [DOI]
- 12 Toward an integrated model of tourist expectation formation and gender difference [DOI]
- 13 Electronic word-of-mouth and the brand image: Exploring the moderating role of involvement through a consumer expectations lens [DOI]
- 14 Residents' place attachment and word-of-mouth behaviours: A tale of two cities [DOI]
- 15 Enhancing celebrity fan-destination relationship in film-induced tourism: The effect of authenticity [DOI]
- 16 Distinctive roles of tourist eudaimonic and hedonic experiences on satisfaction and place attachment: Combined use of SEM and necessary condition analysis [DOI]
- 17 Evaluating the role of technology and non-technology factors influencing brand love in Online Food Delivery services [DOI]
- 18 The perception of discount sales promotions – A utilitarian and hedonic perspective [DOI]
- 19 Linking Peoples’ Pursuit of Eudaimonia and Hedonia with Characteristics of their Parents: Parenting Styles, Verbally Endorsed Values, and Role Modeling [DOI]
- 20 Does the value manufacturers (brands) create translate into enhanced reputation? A multi-sector examination of the value–satisfaction–loyalty–reputation chain [DOI]
- 21 Intention to Revisit a National Park and Its Vicinity [DOI]
- 22 Exploring the formation of consumer expectations [DOI]
- 23 Assessing the Effects of Perceived Value on Event Satisfaction, Event Attachment, and Revisit Intentions in Wine Cultural Event at Yibin International Exhibition Center, Southwest China [DOI]
- 24 Managing Attendees’ WOM at a Wine Cultural Event: The Moderating Role of Novelty Seeking [DOI]
- 25 Modelling the Effects of Variety-Seeking on WOM in a Livestream Context [DOI]
- 26 Flourish: a visionary new understanding of happiness and well-being [DOI]
Cited by 5
Duran Cankül, Azer Dilara Abiş · Tourism and Recreation · 2023
Showing 1 of 5 known citations — external sources report more than can currently be individually listed.
Related research
- Social Media and Sexual Behaviour: A Study of Undergraduate Students in a Public University in Imo State, South East Nigeria — shares topic coverage
- The Strategy of Instagram Use and the Installation of Modern Contemporary towards Millenial Generation’s Visiting Decision (Case Study in Yayoi Kusama Exhibition at Museum macan in Jakarta) — shares topic coverage
- A Thoughtful Overview of Social Media Usage among Students and Its Impact on their Academic Work — shares topic coverage
- Social Media and Risky Sexual Practices among Undergraduate Students in a Private University in Southern Nigeria — shares topic coverage
- A Conceptual Framework to Measure the Relationship between Social Media and the Decision-Making Process of Plastic Surgery Consumers in Jordan — shares topic coverage
Article metrics
Real usage data collected on this platform.
26
Page views
0
PDF downloads
4
Outbound clicks
5
Citations
Views over time
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
Traffic sources
Referring site, by host.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.