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Research Article Open access CC BY 4.0

A Conceptual Framework to Measure the Relationship between Social Media and the Decision-Making Process of Plastic Surgery Consumers in Jordan

Abeer Kassab, Emad Masoud

Asian Journal of Advanced Research and Reports · pp. 22–32 · Published 23 Jun 2022

10.9734/ajarr/2022/v16i830489

Abstract

Aims: This article describes a unifying conceptual framework to measure the impact of social media on the decision-making process of plastic surgery consumers. Methodology: A conceptual framework for the plastic surgery consumers was developed based on the work of (Blakey, 2011; Schwarz et al., 2013; and Roberts & Lilien, 1993), and a conceptual model was previously developed by Akar et al. (2015). Results: The conceptual framework consists of three components that can be considered in relationship to each other: Social Media, Social Influence Process, and Decision-Making. Although the availability of measures for each of these components varies, the framework can be used to examine the relationship between Social Media and the Decision-Making Process of Plastic Surgery Consumers in Jordan. Conclusion: A conceptual framework that illustrates the relationships between social media and the decision-making process is an essential step toward providing a scientific base for studying plastic surgery consumers in Jordan.

Social media social influence decision-making process cosmetic plastic surgery consumers

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Cited by 1

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