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Ping Cai

Publications (5)

How does Digital Trust Make Up for the Digital Divide in Elderly Care Services

Ping Cai, Yen , Tsaifa (TF) & Tsaifa (TF) Yen · Asian Journal of Advanced Research and Reports · 2023

Under the double impact of aging and the digital divide, China is facing a severe pension problem. Promoting smart pension services can help solve this problem. This paper mainly discusses how to promote the use intention of intelligent elderly care service through digital trust....

Open access Research Article 10.9734/ajarr/2023/v17i9513

The Possible Solutions to Three Dimensions of Educational Reform in China

Ping Cai, Hongliang Fa & Tsai-Fa (TF) Yen · Asian Journal of Education and Social Studies · 2022

The application-oriented colleges and universities must implement the policy of vocational education reform in order to train practical talents. At the same time, they also face many three dimensions of educational reform (TDER) problems in the implementation of vocational educat...

Open access Research Article 10.9734/ajess/2022/v36i3777

How to Promote WOM from Platform Attachment in Gastronomy Context

Hongliang Fa, Ping Cai & Tsaifa (TF) Yen · Asian Journal of Education and Social Studies · 2023

With the increasing popularity of social media, consumers browsing, evaluating and sharing online content has become a popular electronic word-of-mouth (WOM) behavior. Perceived value and attachment have been the important antecedents of WOM. Fewer studies, however, were presente...

Open access Research Article 10.9734/ajess/2023/v40i1864

Building WOM from Hedonic Experience of Social Media in the Field of Gastronomy

Lu Yuan, Ping Cai & Tsaifa (TF) Yen · Asian Research Journal of Arts & Social Sciences · 2023

With the popularization of mobile phones and the Internet, users of social media platforms have formed the habit of surfing the Internet. Watching food programs has become one of the most important leisure activities. Food platforms on social media have low barriers to entry, and...

Open access Research Article 10.9734/arjass/2023/v19i1417

Modelling the Impacts of Social Value on Platform Identity: The Mediating-Moderating Research Design in Live-Streaming Context

Tsai-Fa (TF) Yen, Ping Cai & Jing Qiao · Asian Journal of Economics, Business and Accounting · 2022

In the era of digitalization and epidemic, more people deeply rely on digital tools. Digital tools can be used to complete transactions for food delivery, daily necessities and car booking. Live broadcasting is one of the representative products in the digital era. Users’ perceiv...

Open access Research Article 10.9734/ajeba/2022/v22i23867