For small retailers, surviving and standing out in a highly competitive environment has always been a critical issue in business management. From a consumer perspective, this paper attempts to analyze how motivations toward small retailers influence hedonic value and behavioral i...
Open access
Research Article10.9734/ajess/2026/v52i22876
Quanhu Park in Guiyang City is funded by the government and is a public welfare park. However, its poor business performance conceals problems in the relationship between people and the place, such as tourists' sense of familiarity and identification. Moreover, these problems may...
Open access
Research Article10.9734/ajess/2025/v51i102551
Background: Study and learning tourism is not a new concept. They still fall under the category of educational tourism. The development of study and learning tourism is beneficial for students to apply what they have learned. It not only expands the boundaries of the tourism indu...
Open access
Research Article10.9734/ajess/2025/v51i82336
Educational tourism is the integration of the education and tourism industries, which is beneficial for students to observe real-world phenomena and apply what they have learned. Therefore, it has received high attention from the education department and the academic community. H...
Open access
Research Article10.9734/ajess/2025/v51i82303
Educational tourism is a combination of education and the tourism industry, which is beneficial for students to enter the real world and apply what they have learned. Moreover, the development of educational tourism requires a large number of tour guides and interpreters to provi...
Open access
Research Article10.9734/ajess/2025/v51i82238
The image of a scenic area plays a significant role in shaping tourists' attitudes and behaviors towards it. And it is also an important determining factor for the service positioning of the scenic area. Therefore, it is highly valued by many scenic area managers and is also rega...
Open access
Research Article10.9734/ajess/2025/v51i72167
In the era of new quality productivity, innovative thinking and methods are needed to produce high-quality results. The tourism development of Guizhou presents a homogenization phenomenon, and it is urgent to introduce the concept of new quality productivity. The purpose of this...
Open access
Research Article10.9734/ajess/2025/v51i31836
China has entered an aging society. In order to respond to the aging society, government departments have successively introduced various pension policies since 2013 with an attempt to mitigate the impact of the aging society. Under this context, the health and wellness industry...
Open access
Research Article10.9734/ajeba/2024/v24i61361
Entrepreneurship education is conducive to the development of entrepreneurial activities, such as the introduction of entrepreneurial activities into the countryside, more conducive to rural revitalization. However, few studies have explored the issue of college students returnin...
Open access
Research Article10.9734/ajarr/2024/v18i6660
In the past three years, the number of college graduates has increased, and the employment situation is grim. The entrepreneurship of returning hometown college students has become a solution to alleviate the employment problem. At the same time, college students returning hometo...
Open access
Research Article10.9734/ajarr/2024/v18i6648
Aging of the population has implications for the elderly, family care, social welfare and labor, and government finances in China. Moreover, there is a gap between the elderly and others in the use of digital tools. It is difficult and inconvenient to obtain digital information a...
Open access
Research Article10.9734/ajeba/2024/v24i51304
Tourism value is increasingly understood as an outcome of resource integration and interaction among tourists and destination actors. However, the relationships among perceived co-creation value, subjective well-being, co-creation intention, and perceived novelty remain insuffici...
Open access
Research Article10.9734/ajess/2026/v52i73202
The ethnic minority areas in China are relatively located away from coastal cities and economically developed regions. Therefore, it is often regarded as having relatively underdeveloped economic conditions. In the context of sustainable development, the development of the touris...
Open access
Research Article10.9734/ajess/2025/v51i72203
Under the double impact of aging and the digital divide, China is facing a severe pension problem. Promoting smart pension services can help solve this problem. This paper mainly discusses how to promote the use intention of intelligent elderly care service through digital trust....
Open access
Research Article10.9734/ajarr/2023/v17i9513
In the era of the meta-universe, virtual idol endorsement is a rising issue in recent years. Some moral and illegal problems can be avoided through virtual idol endorsement. Virtual idol endorsement, can be said to be one of the feasible solutions of brand spokesperson, which is...
Open access
Research Article10.9734/ajeba/2023/v23i5935
Higher education plays an important role in the cultivation of talents in our country, which requires colleges and universities to continuously explore the effect of education and teaching. High-impact teaching has changed the former “Teacher-centered” teaching model to “Student-...
Open access
Research Article10.9734/ajess/2024/v50i11245
At present, the construction of ecological civilization has entered the development strategy of peak carbon dioxide emissions and carbon neutrality, which has promoted the overall green transformation of economy and society. Considering the fact that the existing literature seldo...
Open access
Research Article10.9734/ajeba/2023/v23i161030
With the increasing popularity of social media, consumers browsing, evaluating and sharing online content has become a popular electronic word-of-mouth (WOM) behavior. Perceived value and attachment have been the important antecedents of WOM. Fewer studies, however, were presente...
Open access
Research Article10.9734/ajess/2023/v40i1864
With the popularization of mobile phones and the Internet, users of social media platforms have formed the habit of surfing the Internet. Watching food programs has become one of the most important leisure activities. Food platforms on social media have low barriers to entry, and...
Open access
Research Article10.9734/arjass/2023/v19i1417
Developing new quality productive forces is a practical need for China to adapt to the development of the new era, new economy, and new industries, which also puts forward higher requirements for the cultivation of innovative and entrepreneurial talents in universities under the...
Open access
Research Article10.9734/ajess/2025/v51i11744