A Study on the Brand Image of a Hypermarket in Coimbatore City
G. Yogeshwaran, S. Hemalatha, A. Rohini, V. Anandhi
Asian Journal of Agricultural Extension, Economics & Sociology · pp. 486–491 · Published 29 Jul 2022
10.9734/ajaees/2022/v40i1031101Abstract
This research project had the purpose to discuss the impact of the Brand Image of the hypermarket among the customers in Coimbatore city. Retailer’s brand image is the key factor that help them to engage with customers and influence their buying behaviors. The concept of the brand image draws vital attention from the practitioners as it plays a significant role in marketing activities. In this study, the concept of brand image of a hypermarket in second largest city of tamilnadu had been discussed. A convenient sampling with a sample size of 200 has been used in the hypermarket for the present study. Percentage analysis and Relative Importance Index are the tools that are used in the study for the analysis of samples. The purpose of this study is to find how the store’s brand image had reached the customers and the reason for its reach. Finding and discussion were about Impact of Brand Image on Consumer Purchase Behaviour in hypermarket, brand image factors and how it helps the company to influence customers purchasing behavior.
Cited by 0
No indexed citations yet.
Related research
- Effects of Brand Image and Awareness to Buying Habits and Usage of Bath Soap Products among Its Customers: SEM Model — shares topic coverage
- The Effect of Brand Extension Strategy on Brand Image to Customers — shares topic coverage
- Examining Customer Satisfaction and Switch Intentions in the Banking Industry, Ghana: A Critical Study of the Ghana Commercial Bank Experience — shares topic coverage
- Influential Factors on Customer Loyalty of La Moosh (Café), Hyderabad, Pakistan: An Empirical Approach — shares topic coverage
- Recall vs. Recognition: How the Strength of Sponsor Awareness Influences the Perceived Brand Personality — shares topic coverage
Article metrics
Real usage data collected on this platform.
5
Page views
0
PDF downloads
0
Outbound clicks
0
Citations
Views over time
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
Traffic sources
Referring site, by host.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.