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V. Anandhi

Publications (9)

Spatial Assessment of Agro-photovoltaic (AgroPV) Suitability Using Geographic Information System in Coimbatore District, Tamil Nadu, India

Sakthivel R, A. Raviraj, R. Mahendiran, V. Anandhi, Maheshkumar P & Geethakarthi A · International Journal of Environment and Climate Change · 2026

Agro-Photovoltaics (AgroPV) is a dual land-use strategy that enables simultaneous crop production and solar electricity generation on the same parcel of land, offering a practical response to the growing competition between food and energy security. This study presents a Geograph...

Open access Research Article 10.9734/ijecc/2026/v16i95639

A Study on the Brand Image of a Hypermarket in Coimbatore City

G. Yogeshwaran, S. Hemalatha, A. Rohini & V. Anandhi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

This research project had the purpose to discuss the impact of the Brand Image of the hypermarket among the customers in Coimbatore city.  Retailer’s brand image is the key factor that help them to engage with customers and influence their buying behaviors. The concept of the bra...

Open access Research Article 10.9734/ajaees/2022/v40i1031101

A Temperature Based Model for Cotton Mealybug to Development, Survival and Population Growth Potential

R. Vinithraja, R. Ravikumar, K. N. Selvaraj & V. Anandhi · International Journal of Environment and Climate Change · 2022

Aims: Based on the different temperature model, analysis the cotton mealy bug growth, developmental, survival, mortality, and reproduction rate. Place and Duration of Study: This secondary data were collected from Central Institute of Cotton Research, Coimbatore. Methodology: In...

Open access Research Article 10.9734/ijecc/2022/v12i1130993

An Economic Analysis on Production of Hill Banana in Dindigul District of Tamil Nadu, India

B. Chandru, A. Rohini, M. Chandrakumar & V. Anandhi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

This study was primarily concentrated on hill banana cultivation. The purpose of this study is to find the economics of hill banana cultivation and the problems faced by the hill banana farmers during the production of hill bananas in the Dindigul district of Tamil Nadu. Economic...

Open access Research Article 10.9734/ajaees/2021/v39i1130747

Green Purchase Behaviour: A Move towards Environmental Sustainability- An Application of Interpretive Structural Modeling (ISM)

J. Jeevitha, S. Hemalatha, S. Moghana Lavanya & V. Anandhi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Green purchase behaviour refers to the purchase of environmental friendly products. It is considered to be one of the most important measures to attain environmental sustainability. Present study aims towards identifying factors influencing green purchase behaviour and to establi...

Open access Research Article 10.9734/ajaees/2021/v39i1030665

An Application of Kaleidoscope Career Model among Marketing Professionals in Agribusiness Sectors

K. Nandhuparkavi, S. Hemalatha, S. Moghana Lavanya & V. Anandhi · Asian Journal of Agricultural Extension, Economics & Sociology · 2020

The purpose of the study is to analyze how the KCM (Kaleidoscope Career Model- consists of Authenticity, Balance, Challenge) influence the transition in their career and also to identify the factor influencing for the job mobility. Survey data were collected through Google forms...

Open access Research Article 10.9734/ajaees/2020/v38i1130450

Entrepreneurial Behavior of Sericulture Farmers in Tamil Nadu

S. Nandhini, A. Rohini, D. Murugananthi & V. Anandhi · Current Journal of Applied Science and Technology · 2020

Sericulture is an important agro based cottage industry and labor intensive sector which combines activity of both sericulture and industry. Farmers engage in sericulture enterprise to gain income with less risk. Mulberry, silk worm and cocoon production are the series of activit...

Open access Research Article 10.9734/cjast/2020/v39i2830934

Effect of Entrepreneurial Characteristics on Decision Making Process

A. Agilan, S. D. Sivakumar, S. Hemalatha, P. Balasubramaniam & V. Anandhi · Journal of Experimental Agriculture International · 2023

The main objective of the paper is to examine the effect of entrepreneurial characteristics on decision making process. The research was conducted with 120 entrepreneurs from sago cluster listed in Sago serve in Tamil Nadu. Samples were drawn randomly from the population. In this...

Open access Research Article 10.9734/jeai/2023/v45i82149

Role of Microfinance in Functioning of Women Self-Help Groups (SHG) Under Bank Linkage Programme in the Rayalaseema Region of Andhra Pradesh

Dudekula Rafi, N. Venkatesa Palanichamy, D. Suresh Kumar, C. Velavan, V. Anandhi & D. Murugananthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Aims: To understand the functioning of bank-linked women-based self-help groups in the Rayalaseema region of Andhra Pradesh. Study Design: Cross-sectional. Place and Duration of Study: The study was conducted in two districts of the Rayalaseema region of Andhra Pradesh. The surve...

Open access Research Article 10.9734/ajaees/2021/v39i1230816