A Study on the Brand Image of a Hypermarket in Coimbatore City
G. Yogeshwaran, S. Hemalatha, A. Rohini & V. Anandhi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022
This research project had the purpose to discuss the impact of the Brand Image of the hypermarket among the customers in Coimbatore city. Retailer’s brand image is the key factor that help them to engage with customers and influence their buying behaviors. The concept of the bra...
Open access
Research Article
10.9734/ajaees/2022/v40i1031101