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A. Rohini

Publications (27)

Time Series Analysis of Spot and Future Commodity Market in India During Covid – 19

D. Kalaiarasi, A. Rohini, N. Venkatesa Palanichamy, K. M. Shivakumar, R. Pangayar Selvi & K. Chandra Sekhar · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Derivatives are innovative financial instruments in the 21st century to help the market participants in mitigating the risk. Commodity derivatives are not new to the world, but reentered with new face into the fray. In India, derivatives are introduced at first on index and follo...

Open access Research Article 10.9734/ajaees/2023/v41i92132

Correlation of Ultrasonography Features of Breast Masses with Hormone Receptor Status and Molecular Subtypes of Breast Cancer

S. R. Amritha & A. Rohini · Asian Oncology Research Journal · 2023

Objectives: The purpose of the study is to inquire the possibility of predicting tumour subtypes of breast cancer based on imaging features of breast lesions on ultrasonography. Methodology: This cross-sectional study was conducted on 55 patients who were referred to the departme...

Open access Research Article

Araku Valley Coffee Production study in Visakhapatnam district of Andhra Pradesh, India

Geddam Teja Sri, A. Rohini, M. Chandra Kumar, M. Nirmala Devi & N. Deepa · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aims: This study mainly intends to analyze the production side of coffee that would throw light on the scenario of coffee growers to understand the cost structure and returns from coffee cultivation in the study area. Study Design: Purposive sampling technique was adopted for the...

Open access Research Article 10.9734/ajaees/2022/v40i1031053

A Study on Farmers’ Perception about Uzhavan App in Select Districts of Tamil Nadu

S. Nandhini & A. Rohini · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

ICT provides more facilities to farmers by introducing agricultural mobile apps and encourage the farmers for effective farming. These mobile apps provide agriculture related information to farmers in timely and cost effective manner. The present study is carried out to find the...

Open access Research Article 10.9734/ajaees/2022/v40i830951

An Economic Analysis on Production of Hill Banana in Dindigul District of Tamil Nadu, India

B. Chandru, A. Rohini, M. Chandrakumar & V. Anandhi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

This study was primarily concentrated on hill banana cultivation. The purpose of this study is to find the economics of hill banana cultivation and the problems faced by the hill banana farmers during the production of hill bananas in the Dindigul district of Tamil Nadu. Economic...

Open access Research Article 10.9734/ajaees/2021/v39i1130747

An Economic Analysis on Production of Grapes in Theni District of Tamilnadu

K. Keerthana, A. Rohini, D. Murugananthi & R. Vasanthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

This study was mainly concentrated on grape production. The results of analysis would throw light on the extent of cost and returns of grape cultivation, constraints faced by farmers ranked using Garett’s ranking technique. The cost and return of the grape farm per acre were anal...

Open access Research Article 10.9734/ajaees/2021/v39i1130719

Entrepreneurial Behavior of Sericulture Farmers in Tamil Nadu

S. Nandhini, A. Rohini, D. Murugananthi & V. Anandhi · Current Journal of Applied Science and Technology · 2020

Sericulture is an important agro based cottage industry and labor intensive sector which combines activity of both sericulture and industry. Farmers engage in sericulture enterprise to gain income with less risk. Mulberry, silk worm and cocoon production are the series of activit...

Open access Research Article 10.9734/cjast/2020/v39i2830934

Study on Predicting the Price of Coconut in Tamil Nadu Market

S. P. Ahalya, D. Murugananthi, A. Rohini, R. Parimala Devi & M. Kalpana · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aims: The study aims to comprehensively analyze coconut cultivation trends in Tamil Nadu, covering area, production, yield, and market prices. Through data analysis, it seeks to reveal historical shifts in cultivation practices. The study also strives to develop precise price for...

Open access Research Article 10.9734/ajaees/2023/v41i102153

Production, Import and Export Trend of the Mushroom Industry in India

Arunachalam A., N. Venkatesa Palanichamy, A. Rohini, M. Kalpana, E. Parameswari & D. Muruganandhi · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aims: The aim of this study is to analyze and present the production, import, and export trends within the mushroom industry in India. By examining these key aspects, the study intends to provide insights into the dynamics of the Indian mushroom market and its engagement with glo...

Open access Research Article 10.9734/ajaees/2023/v41i102151

Awareness and Perception of Farmers and Dealers on Nano Urea in Gondia District of Maharashtra, India

K. Vishakha, N. Deepa, A. Rohini, A. Vidhyavathi & R. Ravikumar · International Journal of Environment and Climate Change · 2023

This study investigates farmers' and traders' perceptions of nano urea in the Gondia district of Maharashtra. By providing accurate and long-lasting nutrient management, nano urea, a fertilizer based on nanotechnology, has the potential to revolutionize agriculture. Nearly 120 fa...

Open access Research Article 10.9734/ijecc/2023/v13i102745

Micro Food Processing Enterprises of Andhra Pradesh: Growth Opportunities Using the PEST Analysis

Akkineni Aneesh, K. Mahendran, A. Rohini, D. Suresh Kumar & M. R. Duraiswamy · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aims: This study aims to use PEST analysis to comprehend the strategies implemented by micro food processing enterprises in Andhra Pradesh, India, with regard to political, economic, social, and technological factors to provide an overview of their growth potential. Study Design:...

Open access Research Article 10.9734/ajaees/2023/v41i71939

A Study on Status of Micro Food Processing Enterprises in Andhra Pradesh, India

Akkineni Aneesh, K. Mahendran, A. Rohini, D. Suresh Kumar & M. R. Duraiswamy · Current Journal of Applied Science and Technology · 2023

Aims: The aim of the study is to identify and understand the status of food processing enterprises in Andhra Pradesh and to categorize them into micro, small, medium, and large for better understanding. Study Design: The research has been formulated to comprehend the status and d...

Open access Research Article 10.9734/cjast/2023/v42i104098

An Economic Analysis on Production of Betel Vine in Thanjavur District of Tamil Nadu

K. N. Sathya, N. Venkatesa Palanichamy, A. Rohini & R. Pangayar Selvi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

This study mainly focused on the betel vine production and constraints faced by the farmers.The analysis findings would shed information on the production of betel vine cultivation costs and returns, as well as the constraints faced by farmers and it was graded using Garett's ran...

Open access Research Article 10.9734/ajaees/2022/v40i1031132

Brand Awareness and Brand Preference towards Herbal Personal Care Products of FMCG Brands: A Comparative Study between Rural and Urban Consumers of Namakkal District

S. Vijayadharani, K. Uma, A. Rohini & R. Vasanthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Indian consumers are more health-conscious, preferring safe, natural, organic, and herbal items, particularly in personal care and cosmetics. Its popularity and demand are growing every year. Herbs are becoming increasingly popular in the personal care product segment. The growin...

Open access Research Article 10.9734/ajaees/2022/v40i1031097

A Study on the Brand Image of a Hypermarket in Coimbatore City

G. Yogeshwaran, S. Hemalatha, A. Rohini & V. Anandhi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

This research project had the purpose to discuss the impact of the Brand Image of the hypermarket among the customers in Coimbatore city.  Retailer’s brand image is the key factor that help them to engage with customers and influence their buying behaviors. The concept of the bra...

Open access Research Article 10.9734/ajaees/2022/v40i1031101

A Study on Dairy Products – A Case Firm at West Godavari District of Andhra Pradesh

Vattikuti Jaswanth, N. Deepa, A. Rohini & R. Pangayar Selvi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The Indian dairy sector plays a vital role in Indian economy and has been showing a tremendous milk production over these 40 years in terms of milk production with the record of largest producer and consumer of dairy products. Milk and milk products are most demanded fast moving...

Open access Research Article 10.9734/ajaees/2022/v40i931025

An Analysis of Online Purchasing Meat Products in Coimbatore City

M. Ukesh, M. Chandrakumar, A. Rohini & G. Vanitha · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The study aimed to examine various factors influencing the purchase decision of respondents about meat products through online-based platforms. Primary data has been collected from 100 respondents through interviews using a well-structured questionnaire from various zones of Coim...

Open access Research Article 10.9734/ajaees/2022/v40i830966

Willingness to Purchase Electric Two Wheelers in Coimbatore District of Tamil Nadu

M. Ukesh, M. Chandrakumar, A. Rohini & G. Vanitha · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The low-speed category has seen negative growth in the past two quarters of 2021. The market share of the low-speed sector used to be upwards of 70 percent in all the previous years, and that has plummeted to less than 15 percent in the last quarter of October-December 2021. The...

Open access Research Article 10.9734/ajaees/2022/v40i430865

An Empirical Study on Forecasting Production and Price of Tea in India

M. Priyadharshini, D. Murugananthi, A. Rohini & R. Vasanthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Tea is a very indispensable beverage for Indian population as we rank the world’s largest consumer of black tea. Indian tea industry had been facing many downfalls for the past few years in terms of low price, excess supply, losing flavour and all this as a whole had affected the...

Open access Research Article 10.9734/ajaees/2021/v39i1130736

A Study on Factors Influencing Purchase Intention of Natural Perfumes: Framework for Designing Promotional Strategies

R. Sahana, S. Hemalatha, A. Rohini & S. Padma Rani · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

The purpose of this research is to identify the factors influencing purchase intention of natural perfumes and also aims at designing promotional strategies for natural perfumes. This study was examined through an online survey administered to the perfume buyers. Multiple regress...

Open access Research Article 10.9734/ajaees/2021/v39i1030711

An Economic Analysis of Shrimp (Litopenaeus vannamei) in Nagapattinam District of Tamil Nadu

C. Joys Narkis, K. Uma, A. Rohini & R. Vasanthi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Shrimp has become a popular seafood delicacy across the world. Shrimp is one of the widely traded seafood items and shrimp farming has created huge employment opportunities and gives foreign exchange to developing Nations. Shrimp exports have grown substantially with the introduc...

Open access Research Article 10.9734/ajaees/2021/v39i1030718

Study on Factors Affecting Digital Banking Services in Western Tamil Nadu

C. Nandhini, N. Deepa, A. Rohini & M. Radha · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

The banking industry serves as the backbone of any country’s modern economy. So, country’s economic development is mainly based on the banking sector growth. The developments in information technology field positively impact the banking sector’s growth. The main aim of this study...

Open access Research Article 10.9734/ajaees/2021/v39i1030702

Export Performance and Trade Direction of Fresh and Dried Grapes (Raisin): Evidence from Afghanistan

Hasibullah Mushair, D. Murugananthi & A. Rohini · Journal of Economics, Management and Trade · 2020

Grapes are one of the most delicious refreshing and nourishing fruits. Afghanistan produces 9.84 lakhtonnes of Grapes during 2018 (FAO statistics). It is one of the important commodities in the export basket of Afghanistan. The major export markets for Afghan’s fresh grapes are P...

Open access Research Article 10.9734/jemt/2020/v26i430246

An Economic Analysis of Cointegration for Potato Market in Tamil Nadu, India

V. Vigila, K. M. Shivakumar, A. Rohini & B. Sivakami · Asian Journal of Agricultural Extension, Economics & Sociology · 2017

The present study aimed to analyze the potato market integration in India, specifically how the Tamil Nadu market behaves with respect to the behavior of other potato markets across India. Major potato markets, such as Madhya Pradesh, Uttar Pradesh and Gujarat, which have a major...

Open access Research Article 10.9734/AJAEES/2017/32339

An Analysis of Constraints Faced by the Farmers and Intermediaries in Cultivation and Value Addition of Pineapple in Manipur State

Haobam Dimashree Devi, K. Mahendran, D. Suresh Kumar & A. Rohini · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aims: With many Manipur farmers depending on pineapple cultivation, it was essential to understand the constraints faced by the farmers in pineapple cultivation. Thus, the study aimed to identify the constraints on pineapple cultivation and value-addition activities in the State...

Open access Research Article 10.9734/ajaees/2023/v41i71955

Trade Performance of Indian Cashew Sector under Policy Analysis Matrix (PAM) Framework

A. Yazhini, K. M. Shivakumar, M. Prahadeeswaran & A. Rohini · Current Journal of Applied Science and Technology · 2022

Aim: The objective of the study is to evaluate the trade performance of the Indian cashew sector. This study uses Monke and Pearson's [1] Policy Analysis Matrix (PAM). Study Design and Methodology: Private and social prices are taken for studying PAM, while private prices of trad...

Open access Research Article 10.9734/cjast/2022/v41i2531774

Non-Tariff Measures (NTM) and Their Significance in Agricultural Trade of India and European Union

M. B. Niranjan, K. M. Shivakumar, M. Prahadeeswaran & A. Rohini · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Aims: The research study aims to study the decadal growth in agricultural trade of top five agricultural commodities between India and the European Union and also the quantification of Non-Tariff Measures (NTM) of select agricultural commodities to give trade policy suggestions t...

Open access Research Article 10.9734/ajaees/2021/v39i1130728