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S. Hemalatha

Publications (26)

A Case Report on Post COVID -19 Vaccine Associated Guillain–Barré Syndrome

S. Hemalatha, M. Karishma, J. Bera, S. Blessy, J. Thirumaran, T. Loganathan & A. Gopala Krishnan · Journal of Pharmaceutical Research International · 2021

Guillain–Barré syndrome (GBS) is an autoimmune demyelinating illness in which a patient’s immune system attacks and cause deterioration of peripheral nervous system leading to progressive paralysis and polyneuropathy. The exact cause of the GBS is unclear but the main mechanism o...

Open access Research Article 10.9734/jpri/2021/v33i59B34403

Determination of Optimum Lethal Dose of Ethyl Methane Sulphonate (EMS) and Its Effect on Germination Percentage and Seedling Survival in Niger (Guizotia abyssinica Cass.)

V. Prashantha, S. Hemalatha, K. S. Priyanka, N. Karthik, K. M. Shirisha, Priyanka, S. R. Spoorthi & R. Nandini · Journal of Advances in Biology & Biotechnology · 2026

The creation and effective utilization of genetic variability are fundamental aspects of crop improvement programs. Mutation breeding is an important approach that allows the breeders to generate substantial genetic variation. Studies in several plant species have demonstrated th...

Open access Research Article 10.9734/jabb/2026/v29i43789

Nutrient Management on Forage Yield and Quality in Fodder Cowpea

G. Dharani, S. Hemalatha, V. Chandrika & M. Raghavendra · Asian Research Journal of Agriculture · 2025

Among the essential nutrients required for optimal fodder cowpea growth, phosphorus (P) and zinc (Zn) stand out due to their key physiological roles. The current research experiment is planned to know the nutrient management on forage yield and quality in fodder cowpea during rab...

Open access Research Article 10.9734/arja/2025/v18i3719

A Study on Usage Pattern and Issues Faced by Consumers using Online Grocery Shopping

B. Purushothaman, S. Hemalatha, K. Divya & R. Pangayar Selvi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

The fastest-growing segment of the Indian retail market is e-retailing. E-commerce has been a benefit for customers throughout the pandemic. This study assists in identifying the problems that consumers encounter when shopping for groceries online at hypermarkets. It also analyse...

Open access Research Article 10.9734/ajaees/2022/v40i1031105

A Study on the Brand Image of a Hypermarket in Coimbatore City

G. Yogeshwaran, S. Hemalatha, A. Rohini & V. Anandhi · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

This research project had the purpose to discuss the impact of the Brand Image of the hypermarket among the customers in Coimbatore city.  Retailer’s brand image is the key factor that help them to engage with customers and influence their buying behaviors. The concept of the bra...

Open access Research Article 10.9734/ajaees/2022/v40i1031101

A Study on Relationship between Employee Turnover Intention and Perceived Organisational Support

J. Harish Prasanna, S. Hemalatha, N. Deepa & S. Padma Rani · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Employee retention describes the various measures undertaken by firms for retention of their employees. Hypermarkets are large retail space that offers broad range of daily necessities and groceries where the study was carried out. The employee retention at the hypermarket in Coi...

Open access Research Article 10.9734/ajaees/2022/v40i1031070

A Study on Factors Influencing Purchase Intention of Natural Perfumes: Framework for Designing Promotional Strategies

R. Sahana, S. Hemalatha, A. Rohini & S. Padma Rani · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

The purpose of this research is to identify the factors influencing purchase intention of natural perfumes and also aims at designing promotional strategies for natural perfumes. This study was examined through an online survey administered to the perfume buyers. Multiple regress...

Open access Research Article 10.9734/ajaees/2021/v39i1030711

Green Purchase Behaviour: A Move towards Environmental Sustainability- An Application of Interpretive Structural Modeling (ISM)

J. Jeevitha, S. Hemalatha, S. Moghana Lavanya & V. Anandhi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Green purchase behaviour refers to the purchase of environmental friendly products. It is considered to be one of the most important measures to attain environmental sustainability. Present study aims towards identifying factors influencing green purchase behaviour and to establi...

Open access Research Article 10.9734/ajaees/2021/v39i1030665

Yield Improvement and Nutrient Uptake of Little Millet (Panicum sumatrense) for Agronomic Interventions

B. Himasree, S. Hemalatha, V. Sumathi, P. Sudhakar & K. V. Nagamadhuri · International Journal of Plant & Soil Science · 2021

Field experiments were conducted during kharif, 2019 and kharif 2020 at S.V. Agricultural College Farm, Tirupati with three different times of sowing of little millet (second fortnight of June, first fortnight of July and second fortnight of July) in combination with three method...

Open access Research Article 10.9734/ijpss/2021/v33i1730544

An Application of Kaleidoscope Career Model among Marketing Professionals in Agribusiness Sectors

K. Nandhuparkavi, S. Hemalatha, S. Moghana Lavanya & V. Anandhi · Asian Journal of Agricultural Extension, Economics & Sociology · 2020

The purpose of the study is to analyze how the KCM (Kaleidoscope Career Model- consists of Authenticity, Balance, Challenge) influence the transition in their career and also to identify the factor influencing for the job mobility. Survey data were collected through Google forms...

Open access Research Article 10.9734/ajaees/2020/v38i1130450

Impact of Conservation Tillage and Nitrogen Management on Soil Temperature and Soil Moisture in Aerobic Rice

G. Naveen Kumar, B. Sreedevi, S. Hemalatha, K. Surekha, C. Ramana & P. Latha · Journal of Experimental Agriculture International · 2024

This study investigates the impact of different tillage practices, namely Conventional Tillage (CT) (T1), Minimum Tillage with residue retention (MT) (T2) and Zero Tillage (ZT) (T3) and nitrogen fertilizer schedules 100% RDN (N1) (120 kg ha-1), 100% RDN + foliar spray of nano ure...

Open access Research Article 10.9734/jeai/2024/v46i102968

A Study on Consumer Profile and Preference for Virgin Coconut Oil in Bangalore City

Dijendragowda S. P., K. Mahendran, S. Hemalatha, C. Muralidharan & R. Pangayar Selvi · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Aim: This research endeavors to examine the fundamental factors driving consumer preferences and actions concerning Virgin Coconut Oil (VCO) in Bangalore City. It seeks to assess the impact of demographic variables, health perspectives, and brand recognition on consumer choices a...

Open access Research Article 10.9734/ajaees/2023/v41i102147

Effect of Entrepreneurial Characteristics on Decision Making Process

A. Agilan, S. D. Sivakumar, S. Hemalatha, P. Balasubramaniam & V. Anandhi · Journal of Experimental Agriculture International · 2023

The main objective of the paper is to examine the effect of entrepreneurial characteristics on decision making process. The research was conducted with 120 entrepreneurs from sago cluster listed in Sago serve in Tamil Nadu. Samples were drawn randomly from the population. In this...

Open access Research Article 10.9734/jeai/2023/v45i82149

Identifying Constraints in Decision Making in Sago Cluster in Tamil Nadu

A. Agilan, S. D. Sivakumar, S. Hemalatha, P. Balasubramaniam, S. V. Krishnamoorthy & Haobam Dimashree Devi · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Entrepreneurship is critical to economic progress. Entrepreneurs act as catalysts in the industrialization and economic growth processes. The entrepreneurial achieving is characterized by high uncertainty, ambiguity, time pressure, emotional intensity, and risk, all of which can...

Open access Research Article 10.9734/ajaees/2023/v41i81987

Water Requirement of Selected Crops for Sangareddy District of Telangana Using CROPWAT 8.0

Ajay Kumar, Anurag Gautam, S. Hemalatha, P. Himaja & N. Hari · International Journal of Environment and Climate Change · 2022

The precise selection of appropriate crops that are compatible with the soil and crop water requirements (CWR) in a particular area is necessary for effective land and water management. A study was conducted to ascertain the agricultural water requirements of a few chosen crops f...

Open access Research Article 10.9734/ijecc/2022/v12i1131080

Role of Demographic Factors in Relationship with High Performance Work System

Darsi Pradeep Kumar, K. R. Ashok, S. Hemalatha & P. Flowrine Olive · Current Journal of Applied Science and Technology · 2022

Aim: The education and globalization had increased the awareness among the employees regarding their rights and expectations to evaluate their performance. The level of perception regarding the existence of HPWS varies with demographic variables like age, education and gender. Th...

Open access Research Article 10.9734/cjast/2022/v41i1231705

Consumer Preference towards Milk Products in Tamil Nadu

N. Aswini, K. R. Ashok, S. Hemalatha & P. Balasubramaniyam · Asian Journal of Agricultural Extension, Economics & Sociology · 2020

Dairy industry is one among the important sector in India. India is the largest milk producer, accounting for more than 18.50 per cent of the world’s total milk production. In India 80 per cent of milk is marketed through the highly fragmented unorganized sector, which includes l...

Open access Research Article 10.9734/ajaees/2020/v38i1130470

A Study on Employer Branding in Seed Sector in Tamil Nadu

A. Anjali, S. D. Sivakumar, S. Hemalatha & P. Selvaraju · Journal of Economics, Management and Trade · 2020

As an agricultural country, seed sector is one among the important segments in India. In this competitive world, hiring and retaining talent is tough. Attracting the key talent to the right position can be pretty much impossible without solid employer brand. At present, turnover...

Open access Research Article 10.9734/jemt/2020/v26i930285

Assessment of Relationship between Service Quality, Consumer Satisfaction and Consumer Loyalty in Retail Outlet Using SEM PLS Analysis

S. Moghana Lavanya, K. Mahendran, S. Hemalatha & R. Senthilkumar · Asian Journal of Agricultural Extension, Economics & Sociology · 2018

In this era of competitiveness, organizations compete by enhancing their service quality to satisfy their customers. Primary data for the study was collected from eighty consumers who visited the retail shop which sold chilled chicken and meat products exclusively under its own b...

Open access Research Article 10.9734/AJAEES/2018/31583

Exploring the Physico-Chemical, Functional, and Sensorial Attributes of Foxtail Millet (Setaria italica) Soup Mix, Including Shelf Life Assessment

K. Shilpa, Archana G. Lamdande, M. Ashwini, S. Hemalatha & Shyam R. Garud · European Journal of Nutrition & Food Safety · 2026

The present study evaluated the physico-chemical, functional, sensory and storage characteristics of foxtail millet flour and a foxtail millet-based soup mix. Foxtail millet flour was blended with dehydrated peas, carrot, corn, green chilli and selected spices to prepare the soup...

Open access Research Article 10.9734/ejnfs/2026/v18i62080

A Socio-Economic Profile Analysis of Organic Paddy Farmers in Andhra Pradesh, India

Mallela Bandhavya, V. Sailaja, P. Ganesh Kumar, S. Hemalatha & B. Ramana Murthy · Journal of Experimental Agriculture International · 2025

The COVID-19 pandemic significantly increased consumer health consciousness, driving demand for organic paddy and prompting farmers in Andhra Pradesh to adopt certified organic paddy cultivation. The study was conducted in 2023 using ex-post facto research design in Nellore, Visa...

Open access Research Article 10.9734/jeai/2025/v47i73631

Effect of Integrated Use of Phosphorus Fertilizers and Biofertilizers on Growth and Yield of Groundnut (Arachis hypogaea L.)

M. Mouna Sanjana, K. Nancy Jasmine, CH. Bhargava Rami Reddy, S. Hemalatha & M. V. S. Naidu · International Journal of Plant & Soil Science · 2024

The present study highlight the effect of integrated use of phosphorus fertilizers and biofertilizers on growth and yield of groundnut (Arachis hypogaea L.). A field experiment was conducted during rabi, 2022 Wetland farm, S.V. Agricultural College, ANGRAU, Tirupati, Andhra Prade...

Open access Research Article 10.9734/ijpss/2024/v36i95028

Dietary Diversity of Public Distribution System Beneficiaries Households in Villupuram District of TamilNadu, India

K. Nithyavathi, S. Padma Rani, A. Vidhyavathi & S. Hemalatha · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aims: To assess the factors influencing dietary diversity of Pubic Distribution System Beneficiary Households in rural and urban areas. Study Design: Purposive Random Sampling was used. Place and Duration of Study: In Tamil Nadu, the Villupuram district was purposively selected f...

Open access Research Article 10.9734/ajaees/2022/v40i1031092

Determinants of Financial Performance of the Microfinance Institutions in Tamil Nadu

S. Padma Rani, K. Nithyavathi, A. Vidhyavathi, S. Hemalatha & M. Prahadeeswaran · Current Journal of Applied Science and Technology · 2022

Aims: To study and analyze the major determinants of financial performance of the microfinance institutions in Tamil Nadu. Study Design:  Purposive Random Sampling method was used. Both primary and secondary data was used for the analysis. Place and Duration of Study: In Tamil Na...

Open access Research Article 10.9734/cjast/2022/v41i1831738

Socio-Economic Factors Affecting the Perception of Farmers towards Soil Health Card (SHC) Scheme in Rayalaseema Region of Andhra Pradesh

S. Lokesh Babu, T. Lakshmi, S. V. Prasad, S. Hemalatha & B. Ravindra Reddy · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Soil is an important component of farming since it delivers nutrients to the plants. Soil health is critical for ensuring long-term agricultural production. “National Mission for Sustainable Agriculture (NMSA) was implemented during 12th Plan with the objective of making agricult...

Open access Research Article 10.9734/ajaees/2021/v39i1230825

Antioxidant and Antibacterial Potential of Different Fractions from Roots of Eriosema chinense Vogel

Satyendra K. Prasad, Divya Jain, Manish Kumar & S. Hemalatha · Journal of Pharmaceutical Research International · 2013

Aim: The roots of the plant Eriosema chinense Vogel (Leguminosae-Papilionoideae) is taken in the form of vegetable and is traditionally used for the treatment of diarrhoea by the tribal people of Meghalaya, India. Therefore, the present study is an attempt to assess the antioxida...

Open access Research Article 10.9734/BJPR/2013/2661