Exploring the Impact of Influencer Marketing on Brand Equity: A Mediation Analysis Involving Brand Awareness and Customer Brand Engagement

References (38)

1. 1 METODE PENELITIAN Kuantitatif, Kualitatif dan R&D
2. 2 The partial least squares approach for structural equation modeling.
3. 3 Research Methods for Business [DOI]
4. 4 Partial Least Squares Structural Equation Modeling [DOI]
5. 5 Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude [DOI]
6. 6 Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand [DOI]
7. 7 Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users [DOI]
8. 8 Who are the social media influencers? A study of public perceptions of personality [DOI]
9. 9 Customer engagement, buyer‐seller relationships, and social media [DOI]
10. 10 Social media as a destination marketing tool: its use by national tourism organisations [DOI]
11. 11 Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent [DOI]
12. 12 What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement [DOI]
13. 13 Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being [DOI]
14. 14 Partial Least Squares Structural Equation Modeling [DOI]
15. 15 The Megaphone Effect: Taste and Audience in Fashion Blogging [DOI]
16. 16 Defining the virtual tourist community: implications for tourism marketing [DOI]
17. 17 The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention [DOI]
18. 18 Preparing for the New Economy: Advertising Strategies and Change in Destination Marketing Organizations [DOI]
19. 19 Building influencers' credibility on Instagram: Effects on followers’ attitudes and behavioral responses toward the influencer [DOI]
20. 20 Principles of Marketing Global Edition
21. 21 Increasing the ROI of social media marketing [DOI]
22. 22 The customer engagement ecosystem [DOI]
23. 23 Understanding Social Media [DOI]
24. 24 The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model [DOI]
25. 25 The effects of brand experiences on quality, satisfaction and loyalty: an empirical study in the telecommunications multiple-play service market [DOI]
26. 26 PERSEPSI MAHASISWA UNIVERSITAS TRIBHUWANA TUNGGADEWI MALANG TERHADAP PENGGUNAAN APLIKASI TIK TOK [DOI]
27. 27 Managing Media and Advertising Change with Integrated Marketing [DOI]
28. 28 Win the Brand Relevance Battle and Then Build Competitor Barriers [DOI]
29. 29 Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands? [DOI]
30. 30 The effects of influencer marketing on overall brand equity through brand awareness and customer brand engagement [DOI]
31. 31 Analisa Pengaruh Influencer Social Media Terhadap Keputusan Pembelian Konsumen Generasi Z di Kota Surabaya [DOI]
32. 32 Structural Equation Modeling [DOI]
33. 33 Influencer Impact on Brand Awareness: A Mixed Method Survey in the German Fashion Segment [DOI]
34. 34 Memahami Influencer Marketing: Kajian Literatur Dalam Variabel Penting Bagi Influencer [DOI]
35. 35 Analysis on effects of brand community on brand loyalty in the social media: A case study of an online transportation (UBER) [DOI]
36. 36 PENGARUH INFLUENCER MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN STREET BOBA [DOI]
37. 37 Strategic behavior and national culture: the case of the banking industry in Jordan [DOI]
38. 38 PERAN EKUITAS MERK TERHADAP LOYALITAS MERK BARBERSHOP DI KOTA YOGYAKARTA [DOI]

Cited by 11

Showing 6 of 11 known citations — external sources report more than can currently be individually listed.

Related research

• Effects of Brand Image and Awareness to Buying Habits and Usage of Bath Soap Products among Its Customers: SEM Model — shares topic coverage
• Study of Factors Influencing on the Brand Availability at Stores in Sri Lankan Cables Firm — shares topic coverage
• How Can Charged Knowledge Platform Marketing Run? — shares topic coverage
• A Study on Consumer Awareness Regarding Non-dairy Products — shares topic coverage
• Social Media Marketing and Word of Mouth on Product Purchase Intentions at Bibit FinTech Startup with the Mediation of Brand Awareness — shares topic coverage