This study analyzes how perceived experience and perceived value influence customer loyalty, mediated by customer satisfaction, among Citilink airline passengers. A quantitative approach was utilized, including distributing online questionnaires to 250 respondents via Google Form...
Open access
Research Article10.9734/ajeba/2024/v24i71424
This study examines the influence of discount prices on consumers' perceptions of savings and quality and how these perceptions affect their perceived value. The research focuses on consumers who have purchased handbags or shoes from the Charles & Keith brand in Yogyakarta. T...
Open access
Research Article10.9734/ajeba/2024/v24i41274
This study aims to analyze the influence of Electronic Word of Mouth (eWOM) on the Sociolla platform, affecting Information Adoption and the role of trust inclination. A quantitative approach was employed with data collected through an online questionnaire distributed to 270 resp...
Open access
Research Article10.9734/ajeba/2024/v24i31235
This research aims to examine the influence of influencer marketing on overall brand equity, which is mediated by Brand Awareness and customer brand engagement. In this research, the population used is Indonesian people who are familiar with tourism. In this condition, people hav...
Open access
Research Article10.9734/ajeba/2024/v24i11211
The purpose of his study analyze the relationships between a selection of variables, such as brand experience, brand love, brand loyalty, and willingness to pay, to identify post-purchase customer perceptions of the "green" skincare product. This research uses a non-probability s...
Open access
Research Article10.9734/jemt/2023/v29i101141
The purpose of this research is to examine the effect of perceived influence, brand engagement in self-concept, and brand expected value on the purchase intention of halal cosmetic products. This research uses quantitative methods. The research uses convenience sampling techniqu...
Open access
Research Article10.9734/jemt/2023/v29i101140
The purpose of this study was to determine the relationship and influence between social media marketing activities, brand awareness, brand image and consumer loyalty. The information used in this study came from survey responses distributed to 250 visitors to the Cosan coffee sh...
Open access
Research Article10.9734/jemt/2023/v29i91123
This research aims to examine the effect of implementing digital marketing and experiential marketing on brand loyalty through brand trust in coffee shops in the city of Yogyakarta, Indonesia. In this research, the population used was coffee shop customers in the city of Yogyakar...
Open access
Research Article10.9734/ajeba/2024/v24i61359