Exploring Competitive Strategies in Agri-tourism Ventures Located in Peri-Urban Areas of Telangana, India
Mangali Vishal, P. Radhika, D. Srinivasa Reddy, A. Meena
International Journal of Environment and Climate Change · pp. 110–116 · Published 28 Jun 2024
10.9734/ijecc/2024/v14i74256Abstract
Agri-tourism is gaining momentum as a catalyst for rural development in Telangana, India. This study delves into the competitive strategies adopted by event and recreation agri-tourism ventures in Telangana, with a focus on those operating in proximity to urban centers like Hyderabad. By examining the strategic maneuvers of these ventures through the lens of the 4P's of marketing - Place, Price, Product, and Promotion - the study aims to elucidate their approach to attracting tourists and ensuring economic viability. The research explores the diverse activities offered by agri-tourism ventures, analyzes their strategic approaches, and assesses their financial feasibility. Through primary data collection via structured interviews with venture owners and secondary data analysis, the study provides insights into the competitive landscape of the agri-tourism sector in Telangana. The findings underscore the strategic importance of factors such as location, pricing flexibility, product diversification, and promotional efforts in shaping the success of agri-tourism ventures. Ultimately, the study contributes to a deeper understanding of the competitive dynamics within the burgeoning agri-tourism industry, offering valuable insights for stakeholders and policymakers aiming to foster sustainable rural development and economic growth in Telangana and beyond.
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Cited by 2
Sahera Fatima, Rajeev Sharma · International Journal of Rural Management · 2026
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