An Exploratory Study on Factors Influencing the Purchase Intention of Packaged Milk in Erode District, India
Venkatesa Palanichamy N, Kalpana M, Giruba M, Aruna Prabha S
Asian Research Journal of Agriculture · pp. 212–216 · Published 22 Apr 2024
10.9734/arja/2024/v17i2439Abstract
Consumption of unbranded milk leads to several problems in children and adults. Therefore, innovative packaging technologies is needed for the development of extended shelf life and value added foods and food products. The objective of the present study is to identify the factors influencing the purchase intention towards packaged milk. The study area is confined to Erode district because of its high population and high purchase of packaged milk. Primary data were collected by using a well-structured and pre tested questionnaire. An exploratory factor analysis was performed to identify the underlying factors of consumer intention towards packaged milk. From the analysis, it is found that, product quality, value addition and promotional activities like advertisement were the factors that influenced the buying intention of packaged milk.
Cited by 0
No indexed citations yet.
Related research
- Classification of Causes and Strategies for Curbing Market Fire in Nigeria — shares topic coverage
- Factor Analysis Model for Diagnostic Assessment and Instructional Approaches in Ghana’s New Curriculum: The Case of Differentiation, Scaffolding and Inclusion — shares topic coverage
- Exploring Urban Dietary Pattern in Nigerian Households: A Case for Nutrient Adequacy — shares topic coverage
- Identification of Influential Geomorphologic Parameters on Runoff Characteristics of the Thuthapuzha River Basin in Kerala, India — shares topic coverage
- The Adoption of e-HRM: A View of a Telecommunications Company in Zimbabwe — shares topic coverage
Article metrics
Real usage data collected on this platform.
0
Page views
0
PDF downloads
0
Outbound clicks
0
Citations
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
No views recorded yet.
Traffic sources
Referring site, by host.
No traffic recorded yet.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.