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Aruna Prabha S

Publications (2)

Assessment of Awareness, Knowledge, and Perception on the Purchase Intention towards Packaged Milk

Venkatesa Palanichamy N, Kalpana M, Giruba M & Aruna Prabha S · Asian Journal of Advances in Agricultural Research · 2024

India has the highest livestock population in the world with 50 percent of the buffaloes and 20 percent of the world’s cattle population, most of which are milk cows and milk buffaloes. The research was focused on the packaged milk purchasing behaviour of consumer. The study area...

Open access Research Article 10.9734/ajaar/2024/v24i6507

An Exploratory Study on Factors Influencing the Purchase Intention of Packaged Milk in Erode District, India

Venkatesa Palanichamy N, Kalpana M, Giruba M & Aruna Prabha S · Asian Research Journal of Agriculture · 2024

Consumption of unbranded milk leads to several problems in children and adults. Therefore, innovative packaging technologies is needed for the development of extended shelf life and value added foods and food products. The objective of the present study is to identify the factors...

Open access Research Article 10.9734/arja/2024/v17i2439