Factors such as farmers' brand preferences for different tomato seeds, their purchasing habits, the shifting practices of name farmers, and the difficulties they face in growing and marketing hybrid tomatoes in the Coimbatore district are all important to understand given the dom...
Open access
Research Article10.9734/ajaar/2024/v24i9543
Venkatesa Palanichamy N, Santhosh Kumar M, Kalpana M, Balakrishnan, N, Rajavel M & Divya M·Advances in Research·2024
Generic medicines have become an important topic in healthcare due to their potential to reduce costs while providing equivalent treatment to branded drugs. This review article investigates consumer patterns and behaviors related to generic medicines, focusing on awareness, purch...
Open access
Research Article10.9734/air/2024/v25i41125
Venkatesa Palanichamy N, Balakrishnan, N, Kalpana M, Rajavel M & Divya M·Advances in Research·2024
Purpose and Objectives: Markets such as Coimbatore, Tiruppur and Erode district Cooperative Jaggery Marketing Federation (CTEDCJMF), Selur Farmers Sugarcane Products Market (Farmers jaggery market), Pilikalpalayam and Chitthode jaggery market exclusively for jaggery and khandsari...
Open access
Research Article10.9734/air/2024/v25i41121
Milk and milk products play a vital role in fast moving consumer goods (FMCG). Milk products have very low shelf life and are prone to deterges, if proper care is not taken while pasteurizing, processing, packaging and handling. Hence, consumers desire local brand milk products t...
Open access
Research Article10.9734/ajaar/2024/v24i8533
Financially excluded people are those who do not have any access to the banking services. Financially exclusion can be a broad concept related to a lack of access to a range of financial services or a narrow concept reflecting particular circumstances such as geographical exclusi...
Open access
Research Article10.9734/ajaees/2024/v42i52453
Cereals like wheat and rice dominating food sources, millets have been underutilized despite their nutritional value and suitability for semi-arid regions. This research investigates the price spread analysis and marketing efficiency of Ragi, a millet variety, in Tamil Nadu. Focu...
Open access
Research Article10.9734/arja/2024/v17i2444
Venkatesa Palanichamy N, Kalpana M, Deepak Kumar K & Santhosh Kumar M·Advances in Research·2024
Millets, highly nutritious grains, are crucial for food security and nutrition due to their resilience in challenging agricultural conditions and rich nutritional content. This study investigates the constraints faced by stakeholders involved in the millet industry in Tamil Nadu,...
Open access
Research Article10.9734/air/2024/v25i31072
According to a study on market performance, producers will still receive a higher percentage of the profit even if they sell on a larger scale than other actors. The price difference for ten kilograms of sugar was calculated to be Rs. 100. Still, a lot of consumers choose to pay...
Open access
Research Article10.9734/ajaees/2024/v42i52449
India has the highest livestock population in the world with 50 percent of the buffaloes and 20 percent of the world’s cattle population, most of which are milk cows and milk buffaloes. The research was focused on the packaged milk purchasing behaviour of consumer. The study area...
Open access
Research Article10.9734/ajaar/2024/v24i6507
This to examine the Indian Overseas Bank’s credit facilities MSMEs with various financing options available and also examine the constraints in credit facilities. The sample respondents was 90, which comprised of seventy-one manufacturing enterprises and nineteen service enterpri...
Open access
Research Article10.9734/ajaar/2024/v24i6508
Castor (Ricinus communis L.) is a major industrial oilseed crop. Because of its numerous uses in the manufacturing of a wide range of industrial uses, castor oil has risen significantly in importance in the global economy. The study examined market integration in major Castor mar...
Open access
Research Article10.9734/arja/2024/v17i2441
Castor is a vital industrial oilseed crop with a range of uses that have increased its global economic importance. The research study was conducted using primary data collected through personal interview using well-structured and pre-tested interview schedules with 125 castor far...
Open access
Research Article10.9734/jaeri/2024/v25i3598
Consumption of unbranded milk leads to several problems in children and adults. Therefore, innovative packaging technologies is needed for the development of extended shelf life and value added foods and food products. The objective of the present study is to identify the factors...
Open access
Research Article10.9734/arja/2024/v17i2439
India's dairy industry is witnessing significant growth, driven by factors such as rising disposable incomes, evolving consumer preferences, and the emergence of foreign brands. As the market expands, establishing a strong brand image becomes essential. This research focuses on a...
Open access
Research Article10.9734/ajaees/2024/v42i52443
The effect of behavioral biases and financial literacy on investment decision-making among individual investors in the Bombay Stock Exchange and National Stock Exchange were investigated in this research. The study explores the relationships between behavioral biases such as herd...
Open access
Research Article10.9734/air/2024/v25i31066