Assessment of Awareness, Knowledge, and Perception on the Purchase Intention towards Packaged Milk
Venkatesa Palanichamy N, Kalpana M, Giruba M & Aruna Prabha S · Asian Journal of Advances in Agricultural Research · 2024
India has the highest livestock population in the world with 50 percent of the buffaloes and 20 percent of the world’s cattle population, most of which are milk cows and milk buffaloes. The research was focused on the packaged milk purchasing behaviour of consumer. The study area...