Unveiling Digital Transformation in Agriculture: An Analytical Review of Strategic Shifts and Market Dynamics

Abstract

The agriculture industry is changing due in large part to digital transformation, which allows companies to increase productivity, responsiveness, and value generation.  Agribusinesses are rethinking operating models and competitive strategies by integrating digital technologies like blockchain, cloud-based platforms, artificial intelligence (AI), and the Internet of Things (IoT).  This study analyses how digital technologies are impacting strategic corporate decision-making and changing agricultural market dynamics by combining findings from thirteen peer-reviewed research.  The results point to important areas that have improved transparency, productivity, and connectedness across the agri-food industry, including precision agriculture, smart farming technologies, and platform-based value chains.  The assessment also looks at how new business models are emerging and how they affect supply chain management, customer behaviour, and market participation.  Notwithstanding encouraging developments, issues with infrastructure, policy support, capacity building, and the digital divide still exist, particularly for small and medium-sized businesses.  In order to improve digital inclusion and the sustainable incorporation of digital technology in agricultural business frameworks, the paper's conclusion identifies research needs and suggests future directions.