Trend Analysis and Marketing Channel Structure of Grapes in Chikkaballapur District, Karnataka, India: An Empirical Analysis

Abstract

Grape cultivation plays a significant role in the horticultural economy of Karnataka, particularly in Chikkaballapur district where favourable agro-climatic conditions support commercial grape production. The present study aims to analyse the marketing channels adopted by grape growers and examine the trends in area, production, and productivity of grapes in Chikkaballapur district from 2000–01 to 2024–25. The present study adopted an ex-post facto research design. Two taluks with the highest area under grape cultivation were selected purposively, and grape growers from these taluks were chosen through random sampling to ensure adequate representation. Primary data were collected from 120 respondents, while secondary data were used from government sources to study long-term trends in grape cultivation. The collected data were analyzed using appropriate statistical tools including Compound Annual Growth Rate (CAGR) and the Cuddy Della Valle Instability Index. The results revealed the existence of multiple marketing channels such as direct sales to traders, commission agents, and contractors. The trend analysis showed a positive and significant compound annual growth rate (CAGR) for area (3.409%), production (4.840%), and yield (1.384%) of grapes during the study period. Trend analysis indicated fluctuations in grape area, production, and yield due to variations in market prices, climatic conditions, and technological adoption. The findings highlight the need for improved marketing infrastructure, better price realisation mechanisms, and institutional support to strengthen grape marketing systems. The study provides insights for policymakers and extension agencies to enhance the efficiency and profitability of grape cultivation.