Tourist Perceptions of Healthy Local Food Souvenirs in Bogor City

Abstract

The growing demand for healthier, safer, and more authentic food products has made tourists’ perceptions of healthy local food souvenirs an important factor influencing their purchase intentions in Bogor City. This study investigates tourist perceptions of healthy local food souvenirs in Bogor City, West Java, Indonesia, and examines their relationship with purchase intention. The study was motivated by growing consumer awareness of food health and safety within culinary tourism contexts. A quantitative cross-sectional survey design was employed, and data were collected from 100 tourists who had visited Bogor City and had purchased or considered purchasing healthy local food souvenirs between January and March 2026. Respondents were selected through non-probability accidental-purposive sampling, and data were gathered using a structured five-point Likert scale questionnaire administered via Google Forms. Multiple linear regression analysis was conducted using IBM SPSS Statistics to examine the relationships between six perception dimensions health value, hygiene or food safety, product quality, authenticity, packaging/practicality, and price value and tourist purchase intention. All six perception dimensions obtained mean scores classified as “very high” (M > 4.21), with hygiene/food safety emerging as the most dominant dimension (M = 4.53). The regression model demonstrated a strong overall fit (R = 0.883; R² = 0.780; F(6, 93) = 54.914, p < 0.001), indicating that the six perception dimensions collectively explained 78% of the variance in purchase intention. These findings suggest that positive tourist perceptions of product attributes, particularly hygiene, packaging, and product quality, are critical predictors of willingness to purchase healthy local food souvenirs. It is recommended that local food MSMEs in Bogor City prioritise hygiene certification and transparent health communication, while destination management authorities should actively support culinary tourism promotion and food quality assurance programmes.