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Dewi Ayu Kusumaningrum

Publications (14)

Business Optimism in COVID-19 Pandemic Period in Indonesia

Dewi Ayu Kusumaningrum, Ramon Hurdawaty & Marya Yenny · South Asian Journal of Social Studies and Economics · 2020

The COVID-19 pandemic is causing turmoil in the health aspect and spread to the economic sector where most of the economic activity has stopped to prevent the spread of COVID-19. Businesses will be disrupted, including business actors who will experience difficulties and even ban...

Open access Research Article 10.9734/sajsse/2020/v8i330211

Crafting the Culinary Experience: How Price, Service, and Facilities Shape Tourist Buying Decisions in Kota Tua Jakarta

Maria Jesica & Dewi Ayu Kusumaningrum · South Asian Journal of Social Studies and Economics · 2025

When deciding to take a culinary tour at a tourist attraction, tourists will definitely make considerations about the price, service in a place to eat, and facilities in the tourist attraction. This study aims to find outA whether there is an influence and how much influence pric...

Open access Research Article 10.9734/sajsse/2025/v22i71064

Blok M's Gastronomic Compass: Navigating Tourist Decisions in Jakarta's Culinary Landscape

Julia Chrisna Gracia & Dewi Ayu Kusumaningrum · South Asian Journal of Social Studies and Economics · 2025

The development of culinary tourism in Jakarta has been rapid. One of the most popular culinary tourism areas and a culinary destination is the Blok M area in South Jakarta. Tourists visit the Blok M area for culinary tourism mainly because of viral promotions and reviews on soci...

Open access Research Article 10.9734/sajsse/2025/v22i71061

The Effect of Relationship Marketing, Promotions, and Brand Image on Purchasing Decision of Sahira Dates Syrup

Vera Clara Simanjuntak, Dewi Ayu Kusumaningrum & Mella Desthari · South Asian Journal of Social Studies and Economics · 2022

Aims: This study aimed to discover the effect of relationship marketing, promotions, and brand image on purchasing decision of Sahira Dates syrup. Study Design: Quantitative study Place and Duration of Study: Study location was in Bogor City, with a study duration of five months...

Open access Research Article 10.9734/sajsse/2022/v14i430390

Cultural Arts Tourism Business during the COVID-19 Pandemic (Case Study: Saung Mang Udjo, West Java, Indonesia)

Rella Dwi Respati, Dewi Ayu Kusumaningrum & Gabriella Fefany Jakaria · South Asian Journal of Social Studies and Economics · 2021

During a pandemic, the priority is the need for security from exposure to the virus. However, although safety is a particular concern, the fulfillment of psychological needs (recreation) must still be considered with various forms of entertainment. One of them is art entertainmen...

Open access Research Article 10.9734/sajsse/2021/v12i430315

The Effect of COVID-19 Pandemic: How are the Future Tourist Behavior?

Suci Sandi Wachyuni & Dewi Ayu Kusumaningrum · Journal of Education, Society and Behavioural Science · 2020

Aims: This research examines tourist travel intentions after the end of the pandemic. Study Design: Descriptive quantitative study. Place and Duration of Study: Research from February - April 2020 in Jakarta, Indonesia. Methodology: This research is a descriptive study describing...

Open access Research Article 10.9734/jesbs/2020/v33i430219

The Impact of Tourism Development to Environmental and Socio Cultural Conditions of the People in the Taman Sari Tourism Area Yogyakarta

Ramon Hurdawaty, Dewi Ayu Kusumaningrum & Defri Efferiandi · Asian Journal of Agricultural Extension, Economics & Sociology · 2019

Aims: (1) To know the impact of tourism development on environmental conditions in the Taman Sari tourism area of ​​Yogyakarta, (2) To know the impact of tourism development on the socio-cultural conditions of the people in the Taman Sari tourism area in Yogyakarta. Study Design:...

Open access Research Article 10.9734/ajaees/2019/v35i130213

From Local Flavor to Global Table: Understanding the Mainstreaming of Indonesian Cuisine through Consumer Behavior

Aria Sukma Perdana, Suci Sandi Wachyuni & Dewi Ayu Kusumaningrum · South Asian Journal of Social Studies and Economics · 2026

This study examined factors associated with consumers’ intention to consume Indonesian cuisine in the United States using the Theory of Planned Behaviour and a culinary tourism perspective. A quantitative explanatory design was applied, supported by limited qualitative informatio...

Open access Research Article 10.9734/sajsse/2026/v23i71352

Tourist Perceptions of Healthy Local Food Souvenirs in Bogor City

Judy Syawarini Jarianto, Suci Sandi Wachyuni & Dewi Ayu Kusumaningrum · South Asian Journal of Social Studies and Economics · 2026

The growing demand for healthier, safer, and more authentic food products has made tourists’ perceptions of healthy local food souvenirs an important factor influencing their purchase intentions in Bogor City. This study investigates tourist perceptions of healthy local food souv...

Open access Research Article 10.9734/sajsse/2026/v23i61333

Public Transportation and Urban Tourism Transformation: A Case Study of Pantai Indah Kapuk (PIK) Jakarta

Mauridz Prasetiawan Baga, Nenny Wahyuni & Dewi Ayu Kusumaningrum · South Asian Journal of Social Studies and Economics · 2025

Aims: There is a lack of comprehensive, evidence based studies that link transportation accessibility directly with tourism competitiveness and sustainable development in PIK. So this study thoroughly analyzes various perspectives from stakeholders regarding public transportation...

Open access Research Article 10.9734/sajsse/2025/v22i101180

Exploring Customer Perceptions of Siaga Tour Services through SERVQUAL Dimensions and Customer Satisfaction Index (CSI)

Judy Syawarini Jarianto, Budi Setiawan & Dewi Ayu Kusumaningrum · South Asian Journal of Social Studies and Economics · 2025

Aims: This study measures and understands the level of customer satisfaction of Siaga Tour comprehensively. Study Design: This study uses a quantitative approach with a descriptive research design to measure customer satisfaction. Place and Duration of Study: The study was locate...

Open access Research Article 10.9734/sajsse/2025/v22i91140

Homestay Development Strategy in Borobudur Temple Area

Budi Setiawan, Ramon Hurdawaty, Dewi Ayu Kusumaningrum & Rella Dwi Respati · South Asian Journal of Social Studies and Economics · 2024

The aim of the paper is to formulate a strategy to develop homestays in the Borobudur area that not only benefits tourists but also local communities. Qualitative and quantitative research methods (mixed methods research) with in-depth interviews and observation/survey of homesta...

Open access Research Article 10.9734/sajsse/2024/v21i4800

Local Community Participation in Tourism in Siau Island, Sitaro District, North Sulawesi, Indonesia

Ramon Hurdawaty, Vanessa Mikha Elsa & Dewi Ayu Kusumaningrum · South Asian Journal of Social Studies and Economics · 2020

This research aims to determine the role played by local communities in developing tourism on the island of Siau and also to find out how the government moves local people in the tourism sector. The research method used is qualitative research with descriptive methods. The data c...

Open access Research Article 10.9734/sajsse/2020/v8i330210

The Impact of Digital Technology Adoption in Food Micro, Small, and Medium Enterprises: A Case Study of Borobudur Area in Indonesia

Suci Sandi Wachyuni, Tri Kuntoro Priyambodo, Ramon Hurdawaty & Dewi Ayu Kusumaningrum · South Asian Journal of Social Studies and Economics · 2024

Aim: To investigate the awareness of using digital technology in Food MSMEs and understand its benefits. Study Design:  This research uses a quantitative approach with hypothesis testing. Place and Duration of Study: The research location is in the Borobudur area, Borobudur Distr...

Open access Research Article 10.9734/sajsse/2024/v21i7840