The Investigation of Young Indonesian Consumer Loyalty toward Coffee Shops

References (30)

1. 1 Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand [DOI]
2. 2 Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior [DOI]
3. 3 A study of the impact of social media on consumers [DOI]
4. 4 A study on the effects of social media marketing activities on brand equity and customer response in the airline industry [DOI]
5. 5 Brand strategies in social media [DOI]
6. 6 THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY [DOI]
7. 7 The Impact of Social Media Marketing on Brand Loyalty [DOI]
8. 8 A model of brand awareness and brand attitude advertising strategies [DOI]
9. 9 Generating brand awareness in Online Social Networks [DOI]
10. 10 The influence of perceived social media marketing activities on brand loyalty [DOI]
11. 11 The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities [DOI]
12. 12 Exploring the impact of brand image on customer loyalty and commitment in China [DOI]
13. 13 Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa [DOI]
14. 14 The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce [DOI]
15. 15 Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur [DOI]
16. 16 Social Media Marketing and Brand Loyalty: The Role of Brand Trust [DOI]
17. 17 BRAND LOYALTY BRAND IMAGE AND BRAND EQUITY: THE MEDIATING ROLE OF BRAND AWARENESS
18. 18 Effect of Social Media Marketing on Customer Engagement and its Impact on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar [DOI]
19. 19 The role of Instagram social media marketing activities and brand equity towards airlines customer response [DOI]
20. 20 Searching most influential variables to brand loyalty measurements: An exploratory study [DOI]
21. 21 How Social Media Marketing Activities (SMMAs) and Brand Equity Affect the Customer's Response: Does Overall Flow Moderate It? [DOI]
22. 22 Impact of social media marketing activities on brand equity and brand commitment in the leather industry [DOI]
23. 23 Brand Equity on Purchase Intention Consumers’ Willingness to Pay Premium Price Juice [DOI]
24. 24 Relationship between brand association and customer loyalty: The case of online retail industry [DOI]
25. 25 The Impact of Social Media Marketing on Brand Equity toward the Purchase Intention of Starbucks Indonesia
26. 26 PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES TERHADAP CUSTOMER LOYALTY MELALUI VALUE EQUITY, BRAND EQUITY, DAN RELATIONSHIP EQUITY [DOI]
27. 27 African Journal of Economic and Management Studies [DOI]
28. 28 Syntax Literate ; Jurnal Ilmiah Indonesia [DOI]
29. 29 International Journal of Data and Network Science [DOI]
30. 30 Journal of Technology Management in China [DOI]

Cited by 0

No indexed citations yet.

Related research

• Effects of Brand Image and Awareness to Buying Habits and Usage of Bath Soap Products among Its Customers: SEM Model — shares topic coverage
• The Effect of Brand Extension Strategy on Brand Image to Customers — shares topic coverage
• Examining Customer Satisfaction and Switch Intentions in the Banking Industry, Ghana: A Critical Study of the Ghana Commercial Bank Experience — shares topic coverage
• Influential Factors on Customer Loyalty of La Moosh (Café), Hyderabad, Pakistan: An Empirical Approach — shares topic coverage
• Recall vs. Recognition: How the Strength of Sponsor Awareness Influences the Perceived Brand Personality — shares topic coverage