The Investigation of Young Indonesian Consumer Loyalty toward Coffee Shops
M. Favian Zhavier & Anas Hidayat · Journal of Economics, Management and Trade · 2023
The purpose of this study was to determine the relationship and influence between social media marketing activities, brand awareness, brand image and consumer loyalty. The information used in this study came from survey responses distributed to 250 visitors to the Cosan coffee sh...
Open access
Research Article
10.9734/jemt/2023/v29i91123