The Influence of Beauty Influencers in Recommending Halal Cosmetics: Examining Their Impact on Engagement, Expected Value, and Purchase Intention
Ana Uswatun Khasanah, Anas Hidayat
Journal of Economics, Management and Trade · pp. 40–49 · Published 25 Aug 2023
10.9734/jemt/2023/v29i101140Abstract
The purpose of this research is to examine the effect of perceived influence, brand engagement in self-concept, and brand expected value on the purchase intention of halal cosmetic products. This research uses quantitative methods. The research uses convenience sampling techniques to collect information from the desired target respondents. The analysis in this study used the Structural Equation Model (SEM) which was processed with SmartPLS version 03 software for 210 respondents. The results of the analysis it finds that perceived influence has a positive and significant effect on brand engagement in self-concept and brand expected value. Perceived influence has no positive and significant effect on purchase intention Brand engagement in self-concept has a positive and significant effect on brand expected value and purchase intention. And brand expected value has a positive and significant effect on purchase intention.
References (24)
- 1 The impact of electronic word-of-mouth communication: A literature analysis and integrative model [DOI]
- 2 Authenticity under threat: When social media influencers need to go beyond self-presentation [DOI]
- 3 The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption [DOI]
- 4 Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions [DOI]
- 5 Brand communication through digital influencers: Leveraging blogger engagement [DOI]
- 6 Role of electronic trust in online retailing [DOI]
- 7 The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention [DOI]
- 8 Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective [DOI]
- 9 Communicative ❤ intimacies: Influencers and Perceived Interconnectedness [DOI]
- 10 A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior [DOI]
- 11 Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator [DOI]
- 12 Opinion leadership vs. para-social relationship: Key factors in influencer marketing [DOI]
- 13 The impact of electronic word of mouth (e-WOM) on the online purchase intention of consumers in the Islamic countries – a case of (UAE) [DOI]
- 14 Brand engagement without brand ownership: a case of non-brand owner community members [DOI]
- 15 The influence of trust and relationship commitment to vloggers on viewers' purchase intention [DOI]
- 16 A customer engagement framework for a B2B context [DOI]
- 17 An Analytical Way to Find Influencers on Social Networks and Validate their Effects in Disseminating Social Games [DOI]
- 18 Brand Engagement in Self-Concept: Scale Properties and the Global Nature of the Construct [DOI]
- 19 Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value [DOI]
- 20 The effect of brand image and product knowledge on purchase intentions with e-WOM as a mediator variable [DOI]
- 21 Exploring competing models on sacrifices, quality, value, satisfaction and loyalty with PLS and partial correlations [DOI]
- 22 PREDICTING THE RELATIONSHIP BETWEEN PERCEIVED INFLUENCE, BRAND ENGAGEMENT, BRAND EXPECTED VALUE AND INTENTION PURCHASE: AN EMPRICAL STUDY [DOI]
- 23 A Primer on Partial Least Squares Structural Equation Modeling [DOI]
- 24 Ada: A Journal of Gender, New Media, and Technology [DOI]
Cited by 4
Maulana Rafi Mahardika, Istyakara Muslichah · MEC-J (Management and Economics Journal) · 2025
Showing 1 of 4 known citations — external sources report more than can currently be individually listed.
Related research
- Consumer Purchase Intention the Products of Small and Medium Enterprises (MSMEs) in the Province of West Nusa Tenggara — shares topic coverage
- Factors Influencing Farmers Purchase Intention toward Insecticides of Rajkot District, India — shares topic coverage
- Will You Purchase Green Products? The Joint Mediating Impact of Environmental Concern and Environmental Responsibility on Consumers’ Attitude and Purchase Intention — shares topic coverage
- The Effect of Integrity of Product Image and Perfectionism Personality of Consumer on Purchase Intentions — shares topic coverage
- A TAM Approach of Studying the Factors in Social Media and Consumer Purchase Intention in Hong Kong — shares topic coverage
Article metrics
Real usage data collected on this platform.
53
Page views
0
PDF downloads
28
Outbound clicks
4
Citations
Views over time
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
Traffic sources
Referring site, by host.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.