The Influence of Beauty Influencers in Recommending Halal Cosmetics: Examining Their Impact on Engagement, Expected Value, and Purchase Intention
Ana Uswatun Khasanah & Anas Hidayat · Journal of Economics, Management and Trade · 2023
The purpose of this research is to examine the effect of perceived influence, brand engagement in self-concept, and brand expected value on the purchase intention of halal cosmetic products. This research uses quantitative methods. The research uses convenience sampling techniqu...
Open access
Research Article
10.9734/jemt/2023/v29i101140