Positive Effects of Green HR Practices on Corporate Social Responsibility: Empirical Evidence from Tunisian Business

Abstract

When appropriately designed and implemented, the methods of Green Human Resource Management (GHRM) stand to be significant avenues towards Reaching Sustainable Development Goals (SDGs). This study delves into examining the GHRM practices’ effectiveness over the sustainable performance of Corporate Social Responsibility (CSR). In an evolving economic landscape marked by trends such as globalization, escalating demands from investors and consumers and heightened product competition, governmental entities continuously strive to advance their performance by minimizing costs, renewing products and procedures, and enhancing quality to remain competitive. GHRM represents an initiative that contributes to fostering an eco-friendly workforce capable of understanding and implementing green culture within businesses and institutions. Hence, it is essential to underscore that human resources as well as their systems serve as the bedrock of any enterprise. It is a recognized fact that the role of human resources inside an organization is pivotal to plan and to execute these ecological policies in order to foster a green ecology. For our research, a sample size of 100 Enterprises (SMEs) in Tunisia has been chosen. We will conduct factorial analyses and Cronbach's alpha tests using SPSS 20 software to facilitate the aggregation and refinement of items related to the measurement scales of the questionnaire. Subsequently, all research hypotheses were upheld with results indicating that the practical implementation of GHRM such as training (GT), recruitment (GR) and remuneration (GRe) exerts a positive influence on the sustainable performance (SP) of CSR.