Business Plan and Its Implementation on Food and Beverage Business “Alibaba Frozen Food”

Abstract

This report is aiming to show how food and beverages business have an impact on society. Alibaba frozen food is a middle eastern food company based in Indonesia that was founded in 2021 with the intention of satisfying the demands of the public for quick, affordable, and practical meals.  In order to more effectively and efficiently attain a larger market share, it carries the online and offline notion of marketing strategy. By selecting uniqueness products and healthy cooking ingredients. Alibaba Frozen Food consistently seeks to adapt to the circumstances, such as the COVID-19 pandemic when Indonesia's economy was struggling. The issues that are typical for a new firm to encounter were discovered throughout the installation of this enterprise. It is a tactic used in marketing. Brand awareness is a fundamental part of marketing, impacting customer decision-making, market performance, and brand equity. It shows how comfortable the target market is with a business, its goods, or services. This business may be utilised to identify issues as well as come up with several solutions to issues that arise in a company.