Aim: This study was conducted to determine the relationship between social media communication and purchase intention with brand equity and brand attitude as mediators. This is important and interesting to discuss because not all forms of social media communication are under the...
Open access
Research Article10.9734/ajeba/2024/v24i31256
This report is aiming to show how food and beverages business have an impact on society. Alibaba frozen food is a middle eastern food company based in Indonesia that was founded in 2021 with the intention of satisfying the demands of the public for quick, affordable, and practica...
Open access
Research Article10.9734/ajeba/2024/v24i31247
The study aims to examine the role of innovation capabilities and the impact of knowledge transfer and open innovation on the SMEs’ performance in Yogyakarta, Indonesia. Although previous research on open innovation has been conducted in Indonesia, it has not been specific to thi...
Open access
Research Article10.9734/ajeba/2024/v24i21221
Live streaming can effectively attract consumers' attention because it can display products with dynamic images, and has good content creativity and interaction, good product display, high consumption involvement experience, and value congruence between consumers and live streame...
Open access
Research Article10.9734/jemt/2023/v29i121175
Aims: The study aims to identify factors that influence individual planned behavior and digital piracy intentions, specifically related to entertainment platform piracy in Indonesia, using the Theory of Planned Behavior (TPB) approach to better understand piracy practices. This r...
Open access
Research Article10.9734/jemt/2023/v29i81122
This study aims to analyze the influence of the five components of Social Media Marketing Activity (SMMA) on social media Instagram Something on brand awareness and customer loyalty. This study uses a quantitative approach by means of purposive sampling. Data collection for this...
Open access
Research Article10.9734/ajeba/2023/v23i151021
Aims: This study aims to analyze the effect of advertising attributes from influencer’s endorsement content, such as credibility, infotainment, and irritation towards advertising value, which ultimately affect consumer purchase intentions on Instagram. Place and Duration of Study...
Open access
Research Article10.9734/jemt/2023/v29i71107
This report was created with the aim of finding out how the fashion business can have a big impact on local products. The influence of brand awareness this can have an impact on the local industry where the product is made. Brand awareness is important to increase sales because t...
Open access
Research Article10.9734/ajeba/2023/v23i12988
Aims: This study aims to identify the factors that influence individual intentions and behavior to pirate digital entertainment platforms by using the Theory of Planned Behavior (TPB). Place and Duration of Study: The study was carried out in Indonesia between January and March 2...
Open access
Research Article10.9734/jemt/2023/v29i71106
Aims: The purpose of this study was to analyze the factors that influence SMMA such as Entertainment, Interactivity, Trendy, Customization, and E-WoM on Relationship Equity and Customer Loyalty on the @somethincofficial Instagram account. Study Design: This study employs a quanti...
Open access
Research Article10.9734/jemt/2023/v29i51094
The presence of digital platforms is used as a means of communication, advertising, promotion, and lifestyle demonstration to maintain the existence and business operations of a brand by adopting online technology and social media marketing activities (SMMA). Globally and nationa...
Open access
Research Article10.9734/ajeba/2023/v23i10966
This study aims to examine factors that drive online purchase intention and the mediating effect of online trust on social commerce Skintific TikTok Shop. This study employs a quantitative approach. Online questionnaires with a six-point Likert scale measurement are used. This st...
Open access
Research Article10.9734/ajeba/2023/v23i8950