Community Empowerment through Digital Marketing Optimization-Based Socio-preneurship Training
Juwita Sari, Titik Mildawati, Dini Widyawati, Suwitho, Nur Laily, Triyonowati
South Asian Journal of Social Studies and Economics · pp. 90–102 · Published 23 Nov 2023
10.9734/sajsse/2023/v20i4745Abstract
This paper is a descriptive presentation of the results of community service activities in Lamongan Village, East Java Province, Indonesia. This activity focuses on empowering women bag artisans who are there. In total, 30 bag confectionery women are members of the Forway brand MSME Bag employees. These women still need to be fostered with more incentives, especially in product marketing, because they are currently still using traditional marketing techniques, namely relying on subscribed wholesale buyers. The service team takes a sociopreneurship approach, namely entrepreneurship, whose primary goal is not for personal profit alone but for the benefit of the wider community. So, in their activities, these bag tailors are taught to market bag products through digital marketing such as TikTok, Facebook, Instagram, Shopee, and whatsapp. With this activity, it is hoped that these bag-sewing women will not only be tailors but also be more empowered to become product marketers. In addition, the SMEs that host it are expected to get a significant increase in profit from this training activity.
Cited by 11
A. Sulaeman, R. Hadi, K. Komarudin · Jurnal PKM Manajemen Bisnis · 2026
Syukri, Srirath Gohwong · Journal of Societas Beneficium · 2026
Juwita Sari, Titik Mildawati, Alifio Rahmanqa · Jompa Abdi Jurnal Pengabdian Masyarakat · 2026
Ni Made Satya Utami, I. Sapta, Ni Putu Rika Pradewi · Jurnal Abdi Citra · 2026
Winda Sanni Slat, S. Runtuwene, P. Priyono · Jurnal Abdi Masyarakat Indonesia · 2026
Wenwen Liu · Journal of Economic Theory and Business Management · 2025
M. Syamsuddin, Suyato Suyato · Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia · 2025
Juwita Sari, Titik Mildawati, Sulistyo Budi Utomo · DedikasiMU(Journal of Community Service) · 2025
Awa Awa, Y. P. Hutomo · Educivilia Jurnal Pengabdian pada Masyarakat · 2025
J. Sari, Titik Mildawati, Muhammad Fahri Reza Pahlawan · Kontribusia (Research Dissemination for Community Development) · 2025
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