Community Empowerment through Digital Marketing Optimization-Based Socio-preneurship Training

Abstract

This paper is a descriptive presentation of the results of community service activities in Lamongan Village, East Java Province, Indonesia. This activity focuses on empowering women bag artisans who are there. In total, 30 bag confectionery women are members of the Forway brand MSME Bag employees. These women still need to be fostered with more incentives, especially in product marketing, because they are currently still using traditional marketing techniques, namely relying on subscribed wholesale buyers. The service team takes a sociopreneurship approach, namely entrepreneurship, whose primary goal is not for personal profit alone but for the benefit of the wider community. So, in their activities, these bag tailors are taught to market bag products through digital marketing such as TikTok, Facebook, Instagram, Shopee, and whatsapp. With this activity, it is hoped that these bag-sewing women will not only be tailors but also be more empowered to become product marketers. In addition, the SMEs that host it are expected to get a significant increase in profit from this training activity.