Employment and Promotion Policies in Media Organisations in Tanzania: Evidence from the IPP Media, the TSN and Mwananchi Corporation

Abstract

This study explores the persisting gender equity challenges in Tanzania, despite the country's 62 years of independence. The underrepresentation of women in senior positions within media organisations, exemplified by the 2016 report by The Union of Tanzania Press Club (UTPC), serves as a focal point. While gender equity policies have been implemented by Press Clubs to elevate female journalists to leadership roles, the dearth of women in upper-tier management persists across media entities. The research investigates employment and advancement protocols using qualitative methods, particularly an explanatory case study approach. Data collection involves interviews and document analysis, with a focus on media house employees, totalling 12 participants. The findings highlight the potential for women's career growth under equitable promotion policies endorsed by international and grassroots initiatives. Cultural influences exacerbate gender imbalance, notably within print media corporations. The study identifies various entities offering resources to enhance diversity and equity, emphasising media portrayal and representation of women to address gender inequity. Advocating for media organisations such as the Tanzania Media Women Association (TAMWA), the Media Council of Tanzania (MCT), and the Tanzania Editors Forum (TEF) to champion gender equity, the study underscores the necessity of a robust journalist union to accelerate progress.