What Influences Someone to have Compulsive Buying Behavior? A Case of Indonesian Migrant Workers in Taiwan

Abstract

Aims: This research aims to investigate the impact of job burnout on compulsive buying behavior among a group of 210 Indonesian domestic migrant workers in Taiwan. Additionally, it explores the mediating role of ego depletion in this relationship and the moderating effect of consumer susceptibility to interpersonal influence. The study employed a quantitative approach to examine the relationship between job burnout, ego depletion, consumer susceptibility to interpersonal influence, and compulsive buying behavior among Indonesian domestic migrant workers in Taiwan. The data was analyzed by SEM-PLS. The findings indicate that job burnout significantly increases compulsive buying tendencies among Indonesian domestic migrant workers in Taiwan. However, ego depletion does not act as a mediating factor in this relationship. Conversely, consumer susceptibility to interpersonal influence moderates the relationship between ego depletion and compulsive buying behavior significantly, suggesting that greater susceptibility weakens the impact of ego depletion on compulsive buying behavior. These results emphasize the importance of addressing job burnout and considering interpersonal influences in interventions aimed at mitigating compulsive buying behaviors among Indonesian domestic migrant workers in Taiwan. Such interventions have the potential to improve the mental and financial well-being of this population.