Consumption Pattern and Competitors’ Analysis of Diced Cheese in Anand and Vadodara Cities of Gujarat, India

Abstract

Background: The dairy industry is an important sector in the global food industry, offering various essential products like milk, cheese, butter, yogurt, and ice cream. These products are widely consumed for their nutritional benefits, taste, and versatility in cooking. Diced cheese has become a popular culinary ingredient due to its convenience and versatility. It is appreciated for its ease of use and the various ways it can be used in cooking. With pre-cut small pieces, diced cheese eliminates the need for slicing or grating, saving valuable time in the kitchen. Overall, diced cheese is a time-saving and convenient option for home cooks and chefs alike. Methods: This study aimed to understand consumption patterns for diced cheese in the cities of Anand and Vadodara, Gujarat, India. The research design involved descriptive research using non-probability convenience sampling. Data were collected from 120 consumers through a semi-structured schedule and analyzed using Microsoft Excel and SPSS software. Findings: The findings revealed that the majority of consumers were male, primarily belonging to the age group of 21-30 years. Nuclear families were the most common family type in both cities. The results also highlighted that a significant percentage of the population was unaware of diced cheese, with social media being the primary source of information. A portion of the respondents had not purchased diced cheese, suggesting a potential growth opportunity for the product in the market. Taste, price, and availability were identified as important factors influencing purchase decisions.