Assessment of the Utilization Pattern of Mass Media for Agricultural Production among Farmers in Haryana,India

Abstract

In this present era, information and communication technology (ICT) has an impact on every element of human life. They are essential players in the workplace, business, education, and, most crucially, agriculture. Furthermore, many people see ICT as a catalyst for change in working conditions, information management and exchange, learning methods, and access to information communication technologies. The present study was conducted in Haryana state. One district viz. Hisar were selected randomly as they are present in two different zones of Haryana. Further two blocks were selected randomly. Hisar II and Adampur block were selected from Hisar district. Analysis revealed  that about 70.00 % of the respondents always utilized mass media for gathering information and near about one-fourth of the respondents 24.20%   sometimes utilized mass media followed by a few of respondents (09.17%) were never utilized mass media for gathering weather information. More than three-fifth of the respondents (77.50%) never utilized mass media and near about two-fifth of the respondents (18.33%) sometimes utilized  mass media followed by a few respondents (04.17%) always utilized mass media for the inputs. Annual income of the respondents found highly significantly associated with level of utilization of mass media. The analysis revealed that 66.70 per cent of the respondents, who earned annual income i.e. up to Rs.1,00,001 to 2,00,001,sometimes utilized mass media. Contrary to that 45.10%   of the respondents, who earned annual income above Rs. 1,00,000/-, sometimes and 41.20%   had never utilized mass media.