A Survey on Consumer Preferences and Trends in Cake Consumption

Abstract

This study examines cake consumption patterns among youth aged 18–24 in Anand City, Gujarat, based on data from 100 respondents collected via a web-based questionnaire. The majority were undergraduates from urban, middle-income households, with 55% male and 45% female participants. Celebratory occasions drove 91% of cake purchases, with Chocolate (86%), Black Forest (53%), and Red Velvet (36%) emerging as the most preferred flavors. Medium-sized 500gm cakes were popular for their convenience and shareability. Aesthetics played a significant role, as 71% favored modern, themed cake designs. Freshness was rated very important by 74% of respondents, while 64% viewed cake quality as high. Additionally, 56% were willing to pay more for cakes made with organic or premium ingredients, and 38% were open to it depending on the price. While 84% preferred purchasing from physical bakeries, 41% had tried ordering online, with 54% expressing satisfaction and 17% reporting dissatisfaction highlighting the need for better digital service. Preferences between custom and ready-made cakes were nearly equal, with 51% showing interest in both. Overall, the findings indicate a trend-sensitive, quality-conscious, and health-aware youth market, offering significant opportunities for bakeries and food businesses to innovate in flavor, design, health appeal, and online delivery services.