This research investigates the infrastructure quality, consumer awareness, and purchasing behaviour across retail stores in Anand and Vidyanagar, Gujarat. The study evaluates nine prominent retail outlets, including supermarkets, hypermarkets, and convenience stores, with a parti...
Open access
Research Article10.9734/acri/2025/v25i71326
The present study investigates the awareness, nutritional knowledge, and consumption patterns of milk and dairy products among students in Anand and Vidyanagar, Gujarat. A structured web-based survey was conducted in February 2023 with a sample of 100 students aged 18–26 years, r...
Open access
Research Article10.9734/acri/2025/v25i71327
This study examines cake consumption patterns among youth aged 18–24 in Anand City, Gujarat, based on data from 100 respondents collected via a web-based questionnaire. The majority were undergraduates from urban, middle-income households, with 55% male and 45% female participant...
Open access
Research Article10.9734/jsrr/2025/v31i73234
This study explored consumer awareness, buying behavior, and satisfaction levels related to Sugam Ice Cream in Vadodara City, based on responses from 150 individuals across various age groups, income levels, and localities. The majority of consumers were male (58%), aged 26–35 (3...
Open access
Research Article10.9734/jsrr/2025/v31i73229
This study investigates consumers perspectives about Amul fresh milk products in Anand city and Vidyanagar. A cross-sectional study using semi-structured questionnaires for data collection and statistical tools for analysis. Spanning from 1st March to 7th June, 2024, the project...
Open access
Research Article10.9734/jsrr/2024/v30i82306
The infant food formula industry is witnessing notable growth, particularly in developing countries like India, due to evolving family structures, increased maternal employment, and heightened awareness of infant nutrition. This study investigates consumer awareness, usage patter...
Open access
Research Article10.9734/acri/2025/v25i71314
This study explores consumer awareness, consumption behavior, and influencing factors related to dairy products and plant-based dairy alternatives among young adults in India. Conducted through a survey of 200 respondents, primarily students from food and agriculture disciplines,...
Open access
Research Article10.9734/acri/2025/v25i71315
The focus of this paper is to explore how a well-known cooperative organization in the dairy industry can increase customer awareness of non-dairy products. The study comprised 104 participants, and data was collected through a questionnaire. The results show that Anand City resi...
Open access
Research Article10.9734/ejnfs/2024/v16i91523
Rice, a fundamental staple for over half the global population, was predominantly produced by Oryza sativa and ranked fourth in global crop production. Despite its significant role, only a small percentage was traded internationally, with major consumption concentrated in China,...
Open access
Research Article10.9734/jsrr/2024/v30i82307
This study investigates retailer insights within supply chain of Amul fresh milk products in Anand city and Vidyanagar. A cross-sectional study using semi- structured questionnaires for data collection and statistical tools for analysis. Spanning from 1st March to 7th June, 2024,...
Open access
Research Article10.9734/acri/2024/v24i7830
This study investigates the consumption patterns and consumer awareness of dahi in Anand and Vidyanagar cities. India, as a major dairy producer, relies heavily on fermented milk products like dahi, which plays a crucial role in the national diet and dairy industry. This research...
Open access
Research Article10.9734/ejnfs/2024/v16i81514
Probiotics are essential for maintaining a healthy gut microbiome, especially in an era of rising antibiotic resistance among harmful bacteria. A survey conducted among college students revealed that most respondents had a good understanding of probiotics, primarily gaining aware...
Open access
Research Article10.9734/jsrr/2024/v30i82225
The global food industry is undergoing a significant transformation, fueled by changing consumer preferences, increasing health awareness, and growing environmental concerns. Among the various plant-based protein options, soya chap has emerged as a promising meat analogue. It is...
Open access
Research Article10.9734/jsrr/2025/v31i73334
This study explores customer satisfaction and behavioural trends on Quick Commerce (Q-commerce) platforms in urban India. With the growth of ultra-fast delivery services such as Blinkit and Zepto, understanding user preferences and service quality perceptions is critical. A struc...
Open access
Research Article10.9734/jsrr/2025/v31i73269
This study investigates consumer engagement with Amul Stirred Yoghurt through sampling campaigns in Anand, Gujarat, a region renowned for its dairy heritage and the birthplace of Amul. Despite India’s position as the largest global producer and consumer of milk, yoghurt consumpti...
Open access
Research Article10.9734/jsrr/2025/v31i73266
Ice cream consumption among urban Indian youth has surged due to lifestyle shifts and evolving preferences, yet brand loyalty and decision-making behavior remain underexplored. This study addresses the gap by analyzing youth-centric brand preferences in Anand City’s growing FMCG...
Open access
Research Article10.9734/jsrr/2025/v31i73241
This study examines the level of awareness of plant-based dairy alternatives among college students in Anand City. With growing concerns over health, environmental sustainability, and animal welfare, plant-based alternatives to traditional dairy products have gained significant a...
Open access
Research Article10.9734/jeai/2024/v46i92824
This study investigates the consumption patterns and consumer awareness of cow milk in Anand and Vidyanagar cities. India, as the largest milk producer globally, relies heavily on cow milk, which plays a crucial role in the national economy and rural livelihoods. Unlike other mil...
Open access
Research Article10.9734/acri/2024/v24i6771