A Review on Production and Marketing of Betel Vine
Venkatesa Palanichamy N., Santhosh Kumar M., Kalpana M., Balakrishnan N., Rajavel M., Divya M.
Asian Research Journal of Agriculture · pp. 100–107 · Published 1 Sep 2024
10.9734/arja/2024/v17i4504Abstract
Betel Vine is grown widely across the country, playing an essential role in social, religious, and cultural activities and significantly contributing to the economy through employment and foreign exchange. This review article on Betel Vine, a significant economic and heritage crop in India, employs a systematic literature review to analyze and synthesize existing research on its production and marketing. Betel Vine, with its heart-shaped leaves known as "Paan," provides substantial employment and foreign exchange. The review identifies that the marketing of Betel leaves faces unique challenges due to their perishable nature and specific regional preferences. The systematic literature review provides a comprehensive understanding of the trends, challenges, and opportunities in Betel Vine production and marketing. Key findings indicate significant economic contributions from states like Karnataka, Tamil Nadu, and West Bengal. The review also identifies research gaps, such as the need for improved marketing strategies and better management of production challenges. Future research should focus on developing value-added products, enhancing marketing efficiency, and addressing health concerns associated with Betel chewing. The conceptual framework guides the review process, synthesizing diverse literature to facilitate a structured and comprehensive analysis. The outcomes suggest that effective strategies for enhancing the Betel Vine industry should address these identified gaps and leverage opportunities to boost economic growth and support rural communities.
References (31)
- 1 Marketing management: analysis. planning. implementation and control
- 2 Modern Microeconomics [DOI]
- 3 Market Orientation, Competitive Advantage and Marketing Performance of Small Medium Enterprises (SMEs) [DOI]
- 4 Phytochemical and biological studies of betel leaf (Piper betle L.): Review on paradigm and its potential benefits in human health [DOI]
- 5 Farm labor supply and fruit and vegetable production [DOI]
- 6 An overview of Betel vine (Piper Betle L.): Nutritional, pharmacological and economical promising natural reservoir [DOI]
- 7 Challenges and Economic Feasibility of Betelvine Cultivation in Uttar Pradesh [DOI]
- 8 ECONOMICS OF ONION CULTIVATION AND IT’S MARKETING PATTERN IN SATARA DISTRICT OF MAHARASHTRA [DOI]
- 9 A Study on Betel Vine Cultivation and Market Crisis in Karur District [DOI]
- 10 Principles of Agricultural Economics [DOI]
- 11 Marketing channels and price spread of tomato in Chittoor district of Andhra Pradesh
- 12 Constraints in Production and Marketing of Redgram in Gulbarga District of Karnataka
- 13 Marketing Efficiency and Value Chain Analysis: The Case of Garlic Crop in Bangladesh [DOI]
- 14 An investigation into marketing channels and margins of rice in district Malakand
- 15 Comparative Studies on Leaf Yield, Quality and Economy of Three Cultivars of Betelvine (Piper betle L.) as Influenced by Integrated Nitrogen Management [DOI]
- 16 A CONSTRAINT ANALYSIS ON PRODUCTION AND MARKETING OF BANANA IN ANDHRA PRADESH, INDIA [DOI]
- 17 Status of Betelvine Cultivation in Karnataka
- 18 An economic analysis of production and marketing of jasmine in Madurai District of Tamil Nadu [DOI]
- 19 Impact of Betel Leaf Farming on Livelihood and Income Generation in Some Selected Areas of the Rajshahi District of Bangladesh [DOI]
- 20 Enhancing Bio-Diversity Conservation through Integrated Horticultural Development Strategies: A Case Study of Kiwi Fruits in Arunachal Pradesh of North-East India [DOI]
- 21 A Study on Price Spread Analysis and Marketing Efficiency of Ragi in Krishnagiri and Dharmapuri Districts of Tamil Nadu, India [DOI]
- 22 Betel Vine Marketing in Tamil Nadu, India: Price Spread Analysis [DOI]
- 23 Constraints and Scope of Betel Leaf Production in Bihar [DOI]
- 24 Management of betelvine cultivation in Sangli district Maharashtra
- 25 Marketing of betel leaves in Tumkur District, Karnataka-Economic analysis [DOI]
- 26 Problems faced by farmers in betelvine cultivation in Moyna block of West Bengal.
- 27 Studies on growth and yield of different betelvine cultivars under Terai zone of West Bengal.
- 28 Price Spread Analysis of Castor in Salem and Namakkal District [DOI]
- 29 Evaluation of the Constraints Perceived by Farmers in Production and Marketing of Betel Vines in Bankura District of West Bengal, India [DOI]
- 30 Regional Input–Output Analysis [DOI]
- 31 Betel Nut Use: The South Asian Story [DOI]
Cited by 1
Manish Madhav Deshmukh, Ankita Chandrakant Vartak · Natural Resources for Human Health · 2026
Related research
- Analysis of Volatile Compounds, Amino Acid Catabolism and Some Technological Properties of Enterococcus faecalis Strain SLT13 Isolated from Artisanal Tunisian Fermented Milk — shares topic coverage
- Production, Purification and Characterisation of a Purified Low Molecular Weight and Thermo-alkaline Tolerance Xylanase by Aspergillus brasiliensis — shares topic coverage
- Production and Characterization of a Thermostable and Ca++ Independent Amylase Enzyme from Soil Bacteria — shares topic coverage
- Immobilization and Thermostability of Manganese Peroxidase from Trichoderma harzianum — shares topic coverage
- Production of Glucoamylase from Fungi using Agro Residues as a Substrate — shares topic coverage
Article metrics
Real usage data collected on this platform.
12
Page views
0
PDF downloads
1
Outbound clicks
1
Citations
Views over time
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
Traffic sources
Referring site, by host.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.