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S. Moghana Lavanya

Publications (13)

Mapping the Small Onion Value Chain in Tamil Nadu, India

S. Moghana Lavanya, N. Kiruthika, S. Senthilnathan, V. M. Indumathi & V. Karthick · Journal of Scientific Research and Reports · 2023

Onion is an important crop at domestic and international level and growers faced problems in both production and marketing. Value chain analysis is essential to trace the series of activities and actors across small onion value chain and analyse their role and performance. The fi...

Open access Research Article 10.9734/jsrr/2023/v29i121820

Assessment of Relationship between Service Quality, Consumer Satisfaction and Consumer Loyalty in Retail Outlet Using SEM PLS Analysis

S. Moghana Lavanya, K. Mahendran, S. Hemalatha & R. Senthilkumar · Asian Journal of Agricultural Extension, Economics & Sociology · 2018

In this era of competitiveness, organizations compete by enhancing their service quality to satisfy their customers. Primary data for the study was collected from eighty consumers who visited the retail shop which sold chilled chicken and meat products exclusively under its own b...

Open access Research Article 10.9734/AJAEES/2018/31583

Consumers’ Opinion towards Food Product Recall

C. Kaaviya, S. Moghana Lavanya & B. Krishnakumare · European Journal of Nutrition & Food Safety · 2019

Aim: To examine consumers’ opinion towards food product harm crisis. Research Design: Primary data was collected using well-structured questionnaire. Online survey was conducted and responses were obtained from 100 respondents. The study used convenience sampling technique in ord...

Open access Research Article 10.9734/ejnfs/2019/v10i330114

Status of Handloom Sector in India and Tamil Nadu State and Government Initiatives for its Promotion

P. Flowrine Olive, K. Mahendran, S. Moghana Lavanya & Darsi Pradeep Kumar · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

Aim: Handloom plays a vital role in the Indian economy, by creating ample opportunities of employment. The aim of the study is to study about the significance of the sector at national and state level and to make a detailed study about the initiatives taken by state and central g...

Open access Research Article 10.9734/ajaees/2022/v40i230843

An Empirical Analysis of Constraints Faced by the Handloom Weavers and Weaver Cooperative Societies in Virudhunagar District of Tamil Nadu

P. Flowrine Olive, K. Mahendran, S. Moghana Lavanya & Haobam Dimashree Devi · Current Journal of Applied Science and Technology · 2021

Aim: Handloom plays a very important role in country’s economy, because of various challenges handloom weavers are migrating to other occupations. Hence an in-depth investigation was attempted to understand the constrains faced by the handloom weavers and Handloom Weavers Coopera...

Open access Research Article 10.9734/cjast/2021/v40i4531626

An Assessment of Quality of Service Extended by Select Agriclinics and Agribusiness Centres in Union Territory of Puducherry

S. Balasoundari, K. Mahendran, S. Moghana Lavanya & Patil Santosh Ganapati · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

The establishment of Agri clinics and Agribusiness Centers is a Government of India Scheme implemented through NABARD and MANAGE, Hyderabad for promotion of rural entrepreneurship through effective training and handholding of the graduate youth.  Agri-Clinics are intended to prov...

Open access Research Article 10.9734/ajaees/2021/v39i1130776

Green Purchase Behaviour: A Move towards Environmental Sustainability- An Application of Interpretive Structural Modeling (ISM)

J. Jeevitha, S. Hemalatha, S. Moghana Lavanya & V. Anandhi · Asian Journal of Agricultural Extension, Economics & Sociology · 2021

Green purchase behaviour refers to the purchase of environmental friendly products. It is considered to be one of the most important measures to attain environmental sustainability. Present study aims towards identifying factors influencing green purchase behaviour and to establi...

Open access Research Article 10.9734/ajaees/2021/v39i1030665

An Application of Kaleidoscope Career Model among Marketing Professionals in Agribusiness Sectors

K. Nandhuparkavi, S. Hemalatha, S. Moghana Lavanya & V. Anandhi · Asian Journal of Agricultural Extension, Economics & Sociology · 2020

The purpose of the study is to analyze how the KCM (Kaleidoscope Career Model- consists of Authenticity, Balance, Challenge) influence the transition in their career and also to identify the factor influencing for the job mobility. Survey data were collected through Google forms...

Open access Research Article 10.9734/ajaees/2020/v38i1130450

A Review on Perspectives of Cluster Formation in Promoting Competitive Advantage for Small and Medium Enterprises and Sustainable Economic Growth

K. Mahendran, P. Flowrine Olive & S. Moghana Lavanya · Advances in Research · 2020

This article reviews the currently available literature to examine how clusters provided competitive advantage for small and medium businesses, in what ways it led to economic growth and directs the policy interventions of the Indian government. The evolution of clusters and the...

Open access Research Article 10.9734/air/2020/v21i1030257

Climate Change Impact on Farmers’ Perception and Adaptation Response under Rainfed Agriculture in Southern India

S. Senthilnathan, V. Saravanakumar, M. Prahadeeswaran, S. Moghana Lavanya & S. Gurunathan · International Journal of Environment and Climate Change · 2022

Rainfed agriculture covers 80 percent of the World’s cropland and produces about 60 percent of the World’s food grains. In India, 55 percent of gross sown area accounts 40 percent of food production. In Tamil Nadu, nearly 48 per cent of gross sown area is under rainfed cultivatio...

Open access Research Article 10.9734/ijecc/2022/v12i1030921

Trends in Export of Major Agricultural Commodities and Products from India

M. Prahadeeswaran, R. Balaji, S. Senthilnathan, S. Moghana Lavanya & S. Gurunathan · Asian Journal of Agricultural Extension, Economics & Sociology · 2022

India's agricultural products export touched $ 50 billion for the financial year FY22, the highest level ever achieved. Basmati and Non-basmati rice are major exports and doubled during 2010-20 compared to 2000-2010. Export value of basmati and non-basmati rice were about Rs. 32,...

Open access Research Article 10.9734/ajaees/2022/v40i931016

Assessment of Growth Pattern and Intervention’s Effects of Oilseeds Mission on Groundnut Production in Andhra Pradesh, India

Sushmitha Burigi, K. N. Selvaraj, R. Senthil Kumar, S. Senthilnathan, S. Moghana Lavanya & U. Arulanandu · Journal of Experimental Agriculture International · 2023

High instability in crop area and yield resulted in production shortfall in Andhra Pradesh. As groundnut is raised mostly as rainfed kharif crop, yield during this season is half of the yield attained during rabi/summer season. State’s average productivity is also lower than the...

Open access Research Article 10.9734/jeai/2023/v45i72136

Growth Performance and Interrupted Time Series Approach to Estimate Immediate and Sustained Effects of Oilseeds Mission on Groundnut in India

Sushmitha Burigi, K. N. Selvaraj, R. Senthil Kumar, S. Senthilnathan, S. Moghana Lavanya & U. Arulanandu · Asian Journal of Agricultural Extension, Economics & Sociology · 2023

Oilseeds are mostly grown in marginal lands with inadequate irrigation facilities (only 10% is irrigated) as a result yields tend to be low leading to a widening gap between domestic production of vegetable oil and demand. Production growth in the early eighties was slow due to i...

Open access Research Article 10.9734/ajaees/2023/v41i61934