Aims: This review aims to explore how sustainable branding contributes to long-term brand equity through the integration of strategic positioning, consumer emotional engagement, and ethical communication. It addresses issues of consumer cynicism and brand distrust in the alignmen...
Open access
Research Article10.9734/ajeba/2025/v25i51800
The diversity of customer decision-making and product preferences combine to form a marketer's nightmare. In this work, we introduce a new neuromarketing method for predicting consumer choices based on brain signals. Participants were 25 healthy volunteers (1838 years old) who ob...
Open access
Research Article10.9734/ajeba/2025/v25i51799
This study aims to analyze the influence of Collaboration, Pentahelix Synergy, and Innovative Leadership on Community-Based Tourism (CBT) development and evaluate the impact of CBT on Sustainable Tourism by considering the moderating role of Government Policy. Employing a quantit...
Open access
Research Article10.9734/ajeba/2025/v25i51798
In recent years, Corporate Social Responsibility (CSR) in India has witnessed a significant transformation, particularly since its mandatory implementation on April 1, 2014, which requires companies meeting specified financial criteria to spend at least 2% of their average net pr...
Open access
Research Article10.9734/ajeba/2025/v25i51794
This study aims to shed light on economic intelligence as an important concept that has asserted itself due to the rapid changes in the competitive environment for institutions and countries. Methodology: The study employs an economic measurement methodology, specifically the Non...
Open access
Research Article10.9734/ajeba/2025/v25i51795
The efficacy of Cloud technology is remarkable for young professionals who are players in Accounting, finance, banking, etc. The growing adoption of cloud-based solutions in the financial sector has transformed the way accounting and microfinance institutions operate. This study...
Open access
Research Article10.9734/ajeba/2025/v25i51796
Aims: Islamic finance is becoming an increasingly significant component of the global financial industry, influencing a diverse range of markets and economic sectors worldwide. The paper examines the potentials of Islamic banks within the Kenyan financial landscape. The study's o...
Open access
Research Article10.9734/ajeba/2025/v25i51797
Aims: This study investigates the relationship between digital marketing, intellectual capital, and marketing performance in the context of creative industries processing waste and used goods. Methodology: The research reveals that digital marketing has a significant and positive...
Open access
Research Article10.9734/ajeba/2025/v25i51791
Objective: As an understanding and explanation of the social and environmental effects as part of the consequences of human activities that have a real role, the role of sustainable development as a series and guideline for business organizing principles in various contexts, from...
Open access
Research Article10.9734/ajeba/2025/v25i51792
This study examines Urban Infrastructure Investments and Economic Growth, considering the role of transportation, utilities, and broadband expansion in urban economic performance in the United States from 1980 to 2022. The paper draws on historical data from the U.S. Bureau of Ec...
Open access
Research Article10.9734/ajeba/2025/v25i51793
Aims: This study addresses structural inconsistencies, application gaps, and verification issues in existing Sustainable Supply Chain Management (SSCM) frameworks by developing an enhanced model named the Integrated Sustainable Supply Chain Management Framework (ISSCMF). Study De...
Open access
Research Article10.9734/ajeba/2025/v25i51790
Aims: This study aims to examine how entrepreneurial leadership, training, absorptive capacity, and innovation capability can affect business performance, as well as the influence of the mediating effect on innovation capability. Study Design: Quantitative. Place and Duration of...
Open access
Research Article10.9734/ajeba/2025/v25i51788
Aims: The current global business landscape demands an acute commitment of international businesses’ sustainable practices to attain a global sustainability agenda. This paper examines the intricate nexus of Multinational Enterprises' (MNEs) Corporate Social Responsibility (CSR)...
Open access
Research Article10.9734/ajeba/2025/v25i51789
Money laundering continues to pose major challenges for financial institutions and regulators, with the United Nations Office on Drugs and Crime reporting that 2–5% of global GDP is made up of illicit financial flows worldwide. The US financial sector is navigating the changing t...
Open access
Research Article10.9734/ajeba/2025/v25i51787
This study investigates the survival strategies of traditional markets amid the rise of modern retail establishments. Utilizing an ethnographic approach, the research explores how traditional markets in South Kalimantan, Indonesia, leverage personalized service, flexible pricing,...
Open access
Research Article10.9734/ajeba/2025/v25i51784