Designing a Community-Based Tourism Model for Sustainable Tourism Performance in the Borobudur Temple Area
Asian Journal of Economics, Business and Accounting · pp. 244–254 · Published 16 May 2025
10.9734/ajeba/2025/v25i51798Abstract
This study aims to analyze the influence of Collaboration, Pentahelix Synergy, and Innovative Leadership on Community-Based Tourism (CBT) development and evaluate the impact of CBT on Sustainable Tourism by considering the moderating role of Government Policy. Employing a quantitative approach and the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, data were collected from 218 respondents across 20 villages surrounding the Borobudur Temple area. A quota sampling method was employed due to population constraints, ensuring a proportional representation of each relevant stakeholder group. The findings indicate that Collaboration, Pentahelix Synergy, and Innovative Leadership significantly influence CBT. Moreover, CBT was found to mediate the relationship between Pentahelix Synergy and Sustainable Tourism, while Government Policy plays a significant moderating role in strengthening this relationship. These results underscore the importance of enhancing cross-sector collaboration, formulating supportive policies for Pentahelix actor synergy, and contributing to the theoretical framework by bridging research gaps related to the determinants of sustainable tourism in the context of CBT.
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