Evaluation of Marketing Pattern of Major Pulses in Bemetara District of Chhattisgarh, India

Abstract

The current study intends to investigate the major pulses' marketing patterns in Chhattisgarh's Bemetara area. The Bemetara and Saja blocks in the Bemetara district of the state of Chhattisgarh were the study's locations. For the study, farmers who grew pulses in the villages of Garra (30), Khati (30), Lalpur (30), and Nawrangpur (30) were questioned, as well as two villages from each block. The main conclusions of this study showed that big pulses' marketing strategies. For marginal, small, medium, large, and overall, respectively, the marketable surplus in chickpea was 6.70, 8.72, 10.11, 11.61, and 8.61 q ha-1 and 1.12, 2.17, 4.77, 12.41, and 3.60 q farm-1 of their total production (Table no. 1). In pigeon pea, it was 5.62, 8.08, 8.52, 9.97 and 7.49 q ha-1 and 0.61, 2.45, 2.89, 6.53, and 2.36 q farm-1 for their total production (Table no. 2) for marginal, small, medium, large and overall, respectively. The following three widely used marketing channels for the marketing of major pulses were identified. Channel-I: Farmer \(\Diamond\) Consumer, Channel-II: Farmer \(\Diamond\) Retailer \(\Diamond\) Consumer and Channel-III: Farmer \(\Diamond\) Wholesaler\(\Diamond\) Retailer \(\Diamond\) Consumer. Channel wise total marketing cost of major pulses at sample farms, evaluated and demonstrated in the Table 3 For the channel-I total marketing cost was Rs.16.63, for channel-II total marketing cost was in Rs. 34.93 and for channel-III total cost estimated as Rs. 57.96 per quintal. [1] Price spread was maximum in channel-III as Rs 268.68 followed by channel-II as Rs 136.93 and channel-I as Rs 16.63. This is due to fact that as the market chain increases price spread also increases. The price paid by consumer was maximum in channel-III as Rs 5250, followed by channel-II as Rs 5120.08 and channel-I as Rs 5000. Channel-I had the largest producer share in terms of consumer rupees (100%), followed by Channel-II (97.65%) and Channel-I (95.23%). Table No. 5 displays the marketing efficiency findings. According to the table, Channel I (300.66) had a higher efficiency than Channel II (37.39) and Channel III (19.53), in that order. According to the study, channel I was the most successful platform for marketing pulses since it was one of the more efficient marketing channels.