A Study on Online Purchase Motivation, Perceived Risk and Behavioral Intention of Sports Goods Consumption
Chou, Hsiu-Yueh, Chen, Fei-Chuan
Asian Journal of Economics, Business and Accounting · pp. 10–18 · Published 30 May 2020
10.9734/ajeba/2020/v15i330214Abstract
The purpose of this study is to analyze the characteristics of consumer behavior, and the relationship among purchase motivation, perceived risk, and behavioral intention. In this study, 594 valid questionnaires were collected from consumers who bought sports goods online. After statistical analysis, this study found that: 1. Sports shoes are the main products consumers buy online. 2. There is no difference in purchase motivation, perceived risk, and behavioral intention between genders.3. Consumers of different ages have different purchase motives and perceived risks. 4. Consumer purchase motivation and perceived risk have predictive effect on behavioral intention.
Cited by 5
Zhiwei Chen, Z. A. Zainuddin, Maoqiang Xu · BMC Public Health · 2025
Yuanji Zhong, Jiangwei Yang, Wen-hao Guo · Frontiers in Psychology · 2025
Pratama Pratama, I. Dirgantara · Jurnal Samudra Ekonomi dan Bisnis · 2024
Yuqi Li · 3C TIC · 2023
İsmail Aydın, İbrahim Gümüşboğa · Abant Sosyal Bilimler Dergisi · 2022
Related research
- Customer Satisfaction towards Online Shopping in Sri Lanka: Moderating Effect of Income Level — shares topic coverage
- Dynamics of Online Shopping Trends for Fashion Products: A Case Study of Himachal Pradesh, India — shares topic coverage
- Investigating the Effect of Subjective Factors on the Online Shopping Willingness in Iran — shares topic coverage
- Customer Satisfaction towards Online Shopping with Special Reference to Patan City, Gujarat, India — shares topic coverage
- A Study on the Online Buying Behaviour of the Generation Y in india — shares topic coverage
Article metrics
Real usage data collected on this platform.
0
Page views
0
PDF downloads
0
Outbound clicks
5
Citations
Views by country
Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".
No views recorded yet.
Traffic sources
Referring site, by host.
No traffic recorded yet.
Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.