Awareness Level of Members of Farmer Producer Organizations (FPOs) about E-commerce Platforms in Agriculture

Abstract

Farmer Producer Organizations (FPOs) as the business entities need to be aware of all the technologies and ideally utilize them to earn profits for the company. Electronic commerce, sometimes known as e-commerce, is one example of such technology. E-commerce refers to any transaction that takes place over the internet. As a result, FPOs must learn how to use e-commerce platforms for a variety of agricultural activities such as bulk trading of produce, purchasing inputs, accessing market information or crop management procedures. This study was conducted to assess the awareness level of members of FPOs on e-commerce platforms related to agriculture. A sample of 146 farmers was selected through multi-stage proportionate sampling from four villages with the highest number of farmers registered under FPOs from Donakonda mandal of the Prakasam district of Andhra Pradesh. Data collection was done through a well-structured interview schedule. Statistical tools such as mean, standard deviation, frequency and percentage were used to analyze the result. Study findings indicate that respondents had a medium level of awareness about e-commerce in agriculture.