A Review on Production and Marketing of Betel Vine

Abstract

Betel Vine is grown widely across the country, playing an essential role in social, religious, and cultural activities and significantly contributing to the economy through employment and foreign exchange. This review article on Betel Vine, a significant economic and heritage crop in India, employs a systematic literature review to analyze and synthesize existing research on its production and marketing. Betel Vine, with its heart-shaped leaves known as "Paan," provides substantial employment and foreign exchange. The review identifies that the marketing of Betel leaves faces unique challenges due to their perishable nature and specific regional preferences. The systematic literature review provides a comprehensive understanding of the trends, challenges, and opportunities in Betel Vine production and marketing. Key findings indicate significant economic contributions from states like Karnataka, Tamil Nadu, and West Bengal. The review also identifies research gaps, such as the need for improved marketing strategies and better management of production challenges. Future research should focus on developing value-added products, enhancing marketing efficiency, and addressing health concerns associated with Betel chewing. The conceptual framework guides the review process, synthesizing diverse literature to facilitate a structured and comprehensive analysis. The outcomes suggest that effective strategies for enhancing the Betel Vine industry should address these identified gaps and leverage opportunities to boost economic growth and support rural communities.