Faculty Readiness and Perceptions of AI in Commerce Education: Evidence from Chhatrapati Sambhajinagar City, India

Abstract

This research paper focuses on the role of AI in commerce education, particularly examining faculty perceptions and readiness in colleges across Chhatrapati Sambhajinagar City. The study reveals that many commerce faculty members are not yet prepared to integrate AI tools into their teaching practices. A sample of 56 faculty members was selected based on their willingness to respond to the questionnaire. The findings show that 80% of faculty members are beginners in AI proficiency, while 89% express a strong interest in AI training to enhance their teaching and learning processes. ChatGPT is the most widely used AI tool, with 61% of faculty members utilizing it, surpassing other tools like Perplexity, Coursera, and Grammarly. The results of the Chi-Square test indicate no statistically significant relationship between teaching experience and the preference for AI tool usage. The study also highlights several challenges, including concerns over data manipulation, misappropriation, authenticity, and security. Some teachers express fears of job replacement due to AI, but they also recognize its advantages, such as automating administrative tasks, improving research and data analysis, aiding in content creation and lecture planning, and enhancing personalized student learning. Extending beyond the teacher’s availability with their students but continuing to deliver on the teacher’s intent. (Cardona & Rodriguez, 2023). Overall, AI offers significant benefits to the teaching and learning process, from curriculum design to implementation. It is evident that AI technology will create numerous opportunities and profoundly shape the future of education.