The Predictive Validity of Theory of Planned Behaviour to Understand Performance of Agroforestry in  Punjab, Pakistan

Muhammad Zubair; Ateeba Arshad; Syed Bilal Hussain; Matoor Mohsin Gilani

doi:10.9734/ajraf/2023/v9i4261

Research Article Open access CC BY 4.0

The Predictive Validity of Theory of Planned Behaviour to Understand Performance of Agroforestry in Punjab, Pakistan

Muhammad Zubair, Ateeba Arshad, Syed Bilal Hussain, Matoor Mohsin Gilani

Asian Journal of Research in Agriculture and Forestry · pp. 318–326 · Published 18 Dec 2023

10.9734/ajraf/2023/v9i4261

Abstract

Agroforestry remained instrumental in ensuring food security, ameliorate environment and support livelihood across the globe particularly the developing countries. Present research made use of Theory of Planned Behaviour (TPB) to understand performance of agroforestry in Southern Punjab. A total of 130 randomly selected respondents belonging to two groups; farmers practicing Agroforestry (AF) and Non-Agroforestry farmers (NAF) were interviewed to explore their attitudes, Subjective Norms (SN) and Perceived behavioral Control (PBC) to form intention to grow trees along with agricultural crops on their farms. Results revealed that constructs of TPB explained AF showed positive attitudes underpinning beliefs, value opinions of salient referents and feel more ease in planting trees than those of NAF thereby forming positive intention to adopt agroforestry. It is concluded that application of this model would be helpful in the promotion of agroforestry in the region.

TPB agroforestry perceptions adoption

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Muhammad Zubair, Ateeba Arshad, Syed Bilal Hussain, Matoor Mohsin Gilani (2023). The Predictive Validity of Theory of Planned Behaviour to Understand Performance of Agroforestry in Punjab, Pakistan. Asian Journal of Research in Agriculture and Forestry , 318–326. https://doi.org/10.9734/ajraf/2023/v9i4261

Affiliations

Muhammad Zubair — Department of Forestry and Range Management, FAS&T, Bahauddin Zakariya University, Multan, Pakistan.
Ateeba Arshad — Department of Forestry and Range Management, FAS&T, Bahauddin Zakariya University, Multan, Pakistan.
Syed Bilal Hussain — Institute of Molecular Biology and Biotechnology, Bahauddin Zakariya University, Multan, Pakistan.
Matoor Mohsin Gilani — Department of Forestry and Range Management, FAS&T, Bahauddin Zakariya University, Multan, Pakistan.

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