User-centric Analysis of Determinants and Experiences in Mobile Banking Adoption

Abstract

Mobile banking adoption has become increasingly significant to the costumers to continue embracing digital financial services however, issues related to trust, usability, and security remain major concerns. Other determinants are strongly influence consumers’ intentions to adopt mobile banking services. In this context, the present study aims to examine respondents’ demographic profiles and mobile banking experiences, identify the key determinants influencing adoption—including perceived usefulness, perceived ease of use, social influence, perceived cost, and perceived risk—and analyze the interrelationships among these variables. This study employed a quantitative, descriptive–correlational design. Using disproportionate stratified random sampling, 393 respondents were drawn from 17 purok, with data analyzed through frequency counts, percentages, weighted mean, and Chi-square Test of Association. Findings showed that most respondents were 19 to 27 years old, female, single, college graduates, employed in government institutions, and earning 5,000 to 15,099 pesos monthly. Land Bank was the most frequently used mobile banking application, with fund transfers as the most common transaction, typically conducted monthly. Perceived usefulness emerged as the most influential determinant of adoption. Correlation analysis revealed no strong relationships between age, sex, or occupation and mobile banking experience; however, educational attainment and occupation significantly influenced adoption determinants. The study concludes that enhancing security, convenience, and targeted awareness campaigns—particularly for young professionals can foster broader adoption. It further recommends that the future researchers investigate these findings and consider implementing the researcher's recommendations.