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Research Article Open access CC BY 4.0

Understanding the Determinants of Hybrid Entrepreneurship in Cameroon

Eugène MOHE, Joseph Herman TIONA WAMBA

Asian Journal of Economics, Business and Accounting · pp. 302–316 · Published 16 Aug 2025

10.9734/ajeba/2025/v25i81935

Abstract

This research investigates the determinants of hybrid entrepreneurship in Cameroon, aiming to understand its impact on the country's economic development. To meet this objective, the theoretical part of the work laid on the theory of planned action and the resource-based view theory. The paper's theoretical framework draws from established theories, including Harry Markowitz's portfolio theory and Ajzen's theory of planned behaviour. The empirical aspect of this research work consisted of a quantitative research based on deductive reasoning. We therefore collected data using a survey questionnaire on a reasonable sample of 57 hybrid entrepreneurs out of a hundred of them as initially targeted. The results obtained show that the individual characteristics and the contextual variables of the entrepreneurs justify their choice to become hybrid entrepreneurs. As far as individual characteristics are concerned, the results show that self-accomplishment and personal independence are the factors that motivate most to embark on hybrid entrepreneurship. As for contextual factors, access to financing appears to be the main factor. Meanwhile, the passion to become an entrepreneur does not explain their commitment to hybrid entrepreneurship.

Hybrid entrepreneurship individual factors contextual factors entrepreneurial ecosystem

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