Causative Investigation of Corporate Social Responsibility to Customers on Employees’ Commitment to the Organization and Job Satisfaction in Construction Corporates

Abstract

In the standard tactic, a lot of companies believe that the customer is actually interested just in the last product that it buys, or perhaps quite, how it's constructed. How the company deal with customer, whether there is a strategy for customer care and social responsibility to their customers, are found to be important by public and internal employees. Nowadays, nonetheless, employees are starting to evaluate businesses in phrases of job conditions and what the business does for customers. This particular realization offers a chance for this particular study to take a look at the process of CSR to customers (as one of the primary stakeholders) as well as satisfaction and commitment of employees to the organization in the UAE construction sector. The model has three variables, CSR to customers, employees’ job satisfaction, and employees’ commitment to the organisation, and three direct relations to be assessed in this study. The study is a descriptive study based on quantitative analysis of original data, which has been collected by using a well-structured questionnaire. The study are deductive approach and following the scientific approach steps for deciding about the proposed argument of the research problem. The valid sample size, after data cleaning, is 457 cases, which is satisfying the needed sample size. The usable dataset found to be reliable and valid based on a variety of Smart PLS assessments. Employees evaluate their commitment to the organization and satisfaction at below average levels, which is partly caused by the CSR to employee. The results show that employees’ commitment and satisfaction are at below average level. CSR to customers’ found to be a strong cause of the low employees’ commitment and the low employees’ job satisfaction. Overall, the findings show that CSR to customers in UAE is influencing the employees’ job satisfaction and commitment to the organisation, and it is for sure one of the causatives of the low employees’ commitment. Overall, the three proposed direct relation within the model was approved at significance level of 1%. Thus, public relation, marketing, and customer care management must enrich the corporate social practices towards customers and corporate governance must adapt the policies to be a CSR effective. Projected future research is to investigate other constructs of CSR and to examine more consequences such as performance and loyalty.