To Study the Marketing Efficiency of Apple  (Malus domestica) in Kullu District  of Himachal Pradesh

Ajay Guleria; Sanjay Kumar; Vikas Singh

doi:10.9734/ajaees/2022/v40i1031091

Research Article Open access CC BY 4.0

To Study the Marketing Efficiency of Apple (Malus domestica) in Kullu District of Himachal Pradesh

Ajay Guleria, Sanjay Kumar, Vikas Singh

Asian Journal of Agricultural Extension, Economics & Sociology · pp. 419–425 · Published 27 Jul 2022

10.9734/ajaees/2022/v40i1031091

Abstract

The present study investigate the efficiency of marketing of Apple in Kullu district of Himachal Pradesh. Kullu district was purposively selected for the study as apple is primarily grown crop in the district. The sample drawn for the study comprised of 100 apple growers of Kullu and Naggar blocks. The various analytical tools were used to analyse the efficiency of marketing channels of apple. The marketing channels involves in the study area is three in number, channel I (Producer– Retailer–Consumer) was the most effective channel as it had the highest marketing efficiency index of 2.28. Majority 18 per cent of the growers marketed apple through channel II (Producer– Wholesaler–Retailer–Consumer). The price spread was the lowest (Rs. 397.9) in channel I (Producer–Retailer–Consumer); and accordingly, the producer’s share in final consumer rupee was the highest (69.57 %) in channel I.

Apple marketing efficiency marketing channel marketing cost marketing margin

Cited by 1

Effects of sales promotional strategies on marketing of apple fruits in Adamawa State, Nigeria

Muhammad R. Ja'afar-Furo, John Ldama, A'ishatu Abdullahi · Dutse Journal of Pure and Applied Sciences · 2024

An Economic Analysis of Okra Marketing in Siddipet District of Telangana — shares topic coverage
Factors Affecting Productivity and Marketing Channel of Household Level Dairy Farming, Bangladesh — shares topic coverage
Marketing Dynamics of Grapes in Pune Division: Channels, Efficiency, and Stakeholder Issues — shares topic coverage
Marketing Channels of Pomegranate in Pune Division of Maharashtra, India — shares topic coverage
Banana Supply Chain in Navi Mumbai, India — shares topic coverage

Access this article

View at publisher

Cite this article

Ajay Guleria, Sanjay Kumar, Vikas Singh (2022). To Study the Marketing Efficiency of Apple (Malus domestica) in Kullu District of Himachal Pradesh. Asian Journal of Agricultural Extension, Economics & Sociology , 419–425. https://doi.org/10.9734/ajaees/2022/v40i1031091

Affiliations

Ajay Guleria — Department of Agricultural Economics, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj, Uttar Pradesh 211007, India.
Sanjay Kumar — Department of Agricultural Economics, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj, Uttar Pradesh 211007, India.
Vikas Singh — Department of Agricultural Economics, Sam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj, Uttar Pradesh 211007, India.

Metrics

11
Views: 0
Downloads: 1
Citations: 1
Outbound

Full metrics

Article metrics

Real usage data collected on this platform.

11

Page views

0

PDF downloads

1

Outbound clicks

1

Citations

Views over time

Views by country

Approximate, from request IP at view time — not citizenship or institution. Countries with fewer than 5 views are grouped as "Other".

Traffic sources

Referring site, by host.

Views and downloads exclude known bots/crawlers. Citations combines this platform's own DOI-resolved index with each external source's own reported total — see Cited by above for individually listed citing works. Last refreshed 0 seconds ago.