The Role of LinkedIn Profile on Hiring Preference: Evidence from Bangladeshi Employers
Asian Journal of Economics, Business and Accounting · pp. 42–56 · Published 4 Dec 2021
10.9734/ajeba/2021/v21i1830497Abstract
This empirical paper aims to identify the role of LinkedIn, a profession based social networking site (SNS) on overall hiring preference (HP) in Bangladesh. As the independent components, the author considered LinkedIn profile richness (LPR), LinkedIn skill endorsement (LSE) and self-presentation on LinkedIn (SL). The author collected primary data based on 391 survey responses. For descriptive statistics, the author utilized SPSS (version 24) and for examining the hypotheses, he utilized structural equation modeling technique through AMOS 24. After a careful and thorough analysis, it was found that all the independent components have significant positive roles over HP. This empirical paper is expected to be a founding guideline for the jobseekers having active LinkedIn profiles. Further, it can also guide the hiring managers to formulate and implement an efficient social media policy (SMP) for hiring.
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